Customer Stories / Automotive / Germany

2023
BMW logo

Cloud-First Approach on AWS Accelerates BMW’s Software-Defined Vision as It Looks to Lead Automotive Innovation

“I think the cloud is an essential part of virtually any feature. Let that be voice recognition, let that be ADAS. … If you look at ADAS from a customer point of view, a lot of what you experience is only possible because it’s supported by strong cloud-based services.”

Dr. Christoph Grote
Senior Vice President for Electronics and Software, BMW Group

From embedded advanced driver-assistance systems (ADAS) to connected infotainment—the modern automotive experience is being driven by software. And BMW Group is at the forefront of the transformation. Here, Dr. Christoph Grote, the company’s senior vice president for electronics and software, talks about what the software-defined vehicle means to the world-leading automotive brand. The importance of developer engagement in a continuous software development cycle. And how the cloud is the fabric that makes innovation possible.

More BMW Customer Stories

Showing results: 1-4
Total results: 12

no items found 

  • Germany

    BMW Group on AWS

    BMW Group builds on AWS to help it achieve the agility and flexibility it needs to democratize data usage at scale and accelerate innovation.

    2022
  • Germany

    BMW's Unified Configurator Platform

    At the AWS Summit Berlin 2018, BMW Group presented a deep dive into the journey from an on-premises, monolithic application to a microservices-based platform in the cloud.
    2018
  • Germany

    Data Lakes with BMW

    In this session, we will explore the BMW Cloud Data Hub, and how BMW and AWS have teamed up to accelerate data driven innovation enterprise-wide. We'll then switch gears to discuss the AWS Autonomous Driving Data Lake reference architecture to learn how customers manage the challenge of ingesting, transforming, labeling, and cataloging massive amounts of data to develop automated driving systems by using Amazon EMR, Amazon S3 and Amazon SageMaker Ground Truth, among others.
    2021
  • Germany

    How BMW Group uses AWS serverless…

    Data drives BMW’s personalized customer experiences, connected mobility solutions, and analytical insights. This session walks through the journey of building BMW Group’s Cloud Data Hub. BMW Group’s technical lead, Simon Kern, dives deep into how the company is leveraging AWS serverless capabilities for delivering ETL functions on big data in a modularized, accessible, and repeatable fashion and provides insight into the next steps of the journey. The services used in BMW Group’s AWS architecture are discussed, including AWS Glue, Amazon Athena, Amazon SageMaker, and more.
    2020
1 3

Get Started

Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.