Customer Stories / Automotive / Germany

2023
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Cloud-First Approach on AWS Accelerates BMW’s Software-Defined Vision as It Looks to Lead Automotive Innovation

“I think the cloud is an essential part of virtually any feature. Let that be voice recognition, let that be ADAS. … If you look at ADAS from a customer point of view, a lot of what you experience is only possible because it’s supported by strong cloud-based services.”

Dr. Christoph Grote
Senior Vice President for Electronics and Software, BMW Group

From embedded advanced driver-assistance systems (ADAS) to connected infotainment—the modern automotive experience is being driven by software. And BMW Group is at the forefront of the transformation. Here, Dr. Christoph Grote, the company’s senior vice president for electronics and software, talks about what the software-defined vehicle means to the world-leading automotive brand. The importance of developer engagement in a continuous software development cycle. And how the cloud is the fabric that makes innovation possible.

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  • Germany

    BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data

    BMW Group uses AWS to process 10 TB of data daily from 1.2 million vehicles, create a voice-activated personal in-vehicle assistant, and derive real-time insights from vehicle and customer telemetry data. The organization, based in Germany, is a leading manufacturer of premium automobiles and motorcycles. BMW Group runs its Cloud Data Hub on AWS, using Amazon SageMaker to train models for predictive analysis.
    2020
  • United States

    BMW Group Uses Amazon SageMaker for Sustainable Mobility

    In this AWS re:Invent 2022 video, Marco Görgmaier, general manager “Data transformation & Artificial intelligence” at BMW Group, discusses how the company uses Amazon SageMaker geospatial capabilities to deliver sustainable mobility solutions around the globe.

    2023
  • Germany

    Bosch and BMW: The next generation of vehicle technologies

    learn how Bosch and BMW use vehicle data to accelerate innovation by processing data inside the vehicle and in the cloud.
    2022
  • Germany

    BMW: Digital customer engagement for automotive

    Learn how BMW use and partner with AWS to deeply engaging shoppers and vehicle owners through service offerings and improving customer trust, sales and lifecycle transparency, and convenience.
    2022
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