Customer Stories / Automotive / Germany

2023
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AWS re:Invent 2023

Modern Data Governance with BMW Group

For BMW Group—an organization with 150,000 employees who all rely on data to drive innovation—robust data governance is where amazing automotive experiences start. Ruben Simon, product owner Cloud Data Hub at BMW AG, joins a panel at AWS re:Invent 2023 to talk about what fit-for-use data means to the business. And how in its years-long journey with AWS, BMW Group has centralized data handling through its Cloud Data Hub to increase data quality and access. The balance, says Simon, is building data governance that works while giving teams enough freedom and flexibility to innovate.

Learn more about how BMW Group continues to innovate on AWS

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We want to have a good offering for our users, for our customers—and we had to do something different. This is when we started our journey with AWS some years ago […] What we wanted to have is innovative freedom for our data provider and data consumers.”

Ruben Simon
Product Owner Cloud Data Hub, BMW AG

More BMW Group Customer Stories

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  • Germany

    AWS Case Study: BMW

    The BMW Group is using AWS for its new connected-car application that collects sensor data from BMW 7 Series cars to give drivers dynamically updated map information. BMW Group is one of the leading manufacturers of premium cars and mobility services in the world, with brands such as Rolls Royce, BMW, and Mini. BMW built its new car-as-a-sensor (CARASSO) service in only six months using Amazon S3, Amazon SQS, Amazon DynamoDB, Amazon RDS, and AWS Elastic Beanstalk.
    2015
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