Customer Stories / Automotive / Germany

2023
BMW Group Logo

AWS re:Invent 2023

BMW Group Uses AWS and Generative AI to Maintain Its Premium Edge

Jens Kohl, BMW Group head of offboard architecture, talks about how the company continuously strives to deliver services that delight customers. Driving innovation in the automotive sector, its 450 DevOps teams worldwide use AWS and generative artificial intelligence (AI) to improve quality, sustainability, and reliability, while reducing costs. Using Amazon Bedrock, BMW can use the latest foundation models and knows that data remains secure within the company’s ecosystem.

Learn more about how BMW Group continues to innovate on AWS

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We try to make the driving experience even more enjoyable. A good example of this is how we use Amazon Fire TV in the backseats of our i7. And another example is our Intelligent Personal Assistant powered by Amazon Alexa.”

Jens Kohl
Head of Offboard Architecture, BMW Group

AWS Services Used

Amazon Bedrock

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon via a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI.

Learn more »

More BMW Group Customer Stories

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  • Germany

    BMW Group in AWS

    BMW Group è uno dei principali produttori mondiali di automobili e motocicli premium, comprendente i marchi BMW, BMW Motorrad, Mini e Rolls-Royce. BMW Group ha riprogettato e migrato i suoi data lake on-premise nel cloud utilizzando Amazon Web Services (AWS) per innovare ed espandersi al fine di soddisfare la domanda dei suoi stakeholder in tutto il mondo. Il Cloud Data Hub (CDH) aziendale elabora e combina dati anonimizzati raccolti dai sensori dei veicoli e da altre fonti all'interno dell'organizzazione rendendoli più fruibili ai team interni per la creazione di applicazioni rivolte ai clienti e ai dipendenti. BMW Group si affida ad AWS per ottenere l'agilità e la flessibilità necessarie per democratizzare l'utilizzo dei dati su larga scala e accelerare l’innovazione.
    2015
  • Germany

    BMW Group on AWS

    BMW Group builds on AWS to help it achieve the agility and flexibility it needs to democratize data usage at scale and accelerate innovation.

    2022
  • Germany

    BMW's Unified Configurator Platform

    At the AWS Summit Berlin 2018, BMW Group presented a deep dive into the journey from an on-premises, monolithic application to a microservices-based platform in the cloud.
    2018
  • Germany

    Data Lakes with BMW

    In this session, we will explore the BMW Cloud Data Hub, and how BMW and AWS have teamed up to accelerate data driven innovation enterprise-wide. We'll then switch gears to discuss the AWS Autonomous Driving Data Lake reference architecture to learn how customers manage the challenge of ingesting, transforming, labeling, and cataloging massive amounts of data to develop automated driving systems by using Amazon EMR, Amazon S3 and Amazon SageMaker Ground Truth, among others.
    2021
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