Customer Stories / Automotive / Germany
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AWS re:Invent 2023
Taking BMW Group’s in-vehicle voice experience from idea to reality
Patrick Prang—principal product owner, voice experience at BMW Group—says he and his team had clear criteria for the next-generation of in-vehicle voice, the MINI Intelligent Personal Assistant. Strong embedded offline capabilities, easy access through customers’ familiar MINI ID, and a great brand connection. At AWS re:Invent 2023, Prang talks about the product development journey that transformed the company’s in-vehicle voice vision into reality using Amazon Alexa in what’s one more example of innovation through BMW and AWS collaboration.
Learn more about how BMW Group continues to innovate on AWS.
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With the Alexa Custom Assistant, we were able to introduce and develop an own-branded voice for the MINI.”
Patrick Prang
Principal Product Owner, Voice Experience, BMW Group
AWS Services Used
Amazon Alexa
Alexa is Amazon’s cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day.
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Germany
BMW Group in AWS
BMW Group è uno dei principali produttori mondiali di automobili e motocicli premium, comprendente i marchi BMW, BMW Motorrad, Mini e Rolls-Royce. BMW Group ha riprogettato e migrato i suoi data lake on-premise nel cloud utilizzando Amazon Web Services (AWS) per innovare ed espandersi al fine di soddisfare la domanda dei suoi stakeholder in tutto il mondo. Il Cloud Data Hub (CDH) aziendale elabora e combina dati anonimizzati raccolti dai sensori dei veicoli e da altre fonti all'interno dell'organizzazione rendendoli più fruibili ai team interni per la creazione di applicazioni rivolte ai clienti e ai dipendenti. BMW Group si affida ad AWS per ottenere l'agilità e la flessibilità necessarie per democratizzare l'utilizzo dei dati su larga scala e accelerare l’innovazione.
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