Customer Stories / Media & Entertainment
How Bundesliga Keeps Fans Engaged Using Amazon Pinpoint
Learn about how Bundesliga uses Amazon Pinpoint to send the right push notifications to the right fan, making sure they can always be the first to cheer for their teams when watching the latest app.
DFL Bundesliga, responsible for organizing and marketing German professional football, keeps fans engaged with their favorite matches, teams, and players in the Bundesliga Official App built on Amazon Web Services (AWS). Learn about how Bundesliga uses Amazon Pinpoint, a multichannel communication service from AWS, to send the right push notifications to the right fan, making sure they can always be the first to cheer for their teams when watching the latest app.
One of the most demanded features was the request for a notification preference center. So Amazon Pinpoint helped us to implement this to give our fans the most control about the notifications they want to receive.”
Christian Bonzelet
Solutions Architect, DFL
AWS Services Used
Amazon Pinpoint
Amazon Pinpoint offers marketers and developers one customizable tool to deliver customer communications across channels, segments, and campaigns at scale.
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