Northern & Shell Case Study


Media group Northern & Shell is a great example of how traditional publishers have adapted to online models of content delivery. In addition to enjoying print versions of its popular magazines and newspapers—including OK!, Star, and the Daily Express—consumers can also access publications online via their tablets, smartphones, and other devices. More than 20 million adults across the U.K. read Northern & Shell publications each month.

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It's extremely cost-effective for us to work in AWS. Traffic to our sites has increased by 40% but our costs have stayed the same.”

Denis Haman
Chief Technology Officer, Northern & Shell

The Challenge

  • Needed to support growth with agile, cost-efficient IT.
  • Wanted to oost performance, capacity, and availability for a better customer experience.
  • Sought to encourage innovation and experimentation.
  • Needed to reduce time to market for new features.

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The Benefits

  • Cost-effective infrastructure supports growth: Northern & Shell has grown its traffic by 40 percent and increased the number of instances in its IT estate by 20 percent, while keeping costs flat.
  • Flexibility inspires innovation: The team now has an agile IT infrastructure that allows experimentation and helps them get new services to market fast.
  • Reliability delivers improved user experience: Northern & Shell’s websites and web apps run more smoothly on AWS. Plus, with the infrastructure operating across AWS Availability Zones and downtime close to zero, the company has peace of mind that service continuity won’t be compromised.

About Northern & Shell

Media group Northern & Shell is a great example of how traditional publishers have adapted to online models of content delivery.

AWS Services Used

Amazon EC2

Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud. It is designed to make web-scale cloud computing easier for developers.

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Amazon Redshift

Redshift powers mission critical analytical workloads for Fortune 500 companies, startups, and everything in between.

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Amazon S3

Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance.

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Auto Scaling

AWS Auto Scaling monitors your applications and automatically adjusts capacity to maintain steady, predictable performance at the lowest possible cost.

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Amazon RDS

Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud.

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Amazon CloudFront

Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds, all within a developer-friendly environment.

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