Customer Stories / Financial Services / India

2023
Protium

Protium Accelerates Credit Risk Assessment on Digital Lending Platform

Discover how AWS helped the India-based lending company build an advanced digital lending solution that streamlines credit risk assessment while offering flexible scaling and customizing of loans to micro, small and medium enterprises (MSMEs). 

100%

Automated lending processes, from loan approval to disbursements

30% faster time-to-market

Accelerated time-to-market for new features on lending platform

More than 25%

Cost savings achieved by in compute, databases and other services using optimizations, reservations and spot instances

Overview

Micro, small, and medium enterprises (MSMEs) play a significant role in India's economy. They contribute a third to gross domestic product and account for nearly half of the country's exports. However, many MSMEs face challenges in obtaining loans due to a lack of collaterals and weak financial positions, classifying them as high-risk borrowers. This hinders their access to conventional financing schemes, preventing essential business investments.

Protium, a non-bank financial company (NBFC) based in India helps fill that gap. The engineering-driven lender offers secured, unsecured, and digital cash loans to individuals and MSMEs. Since Protium's founding in 2019, the company has processed over 25 million transactions and disbursed more than US$646 million in loans.

Using Amazon Aurora, a highly scalable, available, and serverless relational database engine, alongside proprietary technologies, Protium developed Turiya, its in-house lending and risk management stack at the core of the company's business. Turiya gives Protium the ability to extend and customize credit offerings to a larger user base, thanks to its Amazon Web Services-powered (AWS) platform. With a workflow-based model, the company can expedite product launches and services on its platform. Additionally, Protium can now integrate and scale across channels, all while maintaining high availability, performance, and compliance in a cost-effective manner.

Protium Case Study

Opportunity | Scaling for Success through Modernizing Its Lending Platform with AWS

Alternative credit scores such as cashflow, banking information, and tax filings can play a pivotal role in assessing creditworthiness and facilitating loan approvals, especially for individuals and MSMEs with limited credit history. This fosters greater financial inclusion, ensuring access to credit for the unbanked and ‘yet to be fully digital’ customers across tier 2 and beyond geographies.

As a multi-product, omnichannel loan origination system, Turiya leverages alternative data sources to evaluate the credit risks of individuals and MSMEs. Turiya’s workflow-based model also seamlessly integrates with over 200 Application Programming Interface (APIs), automating manual tasks in the loan application process. This results in a more streamlined and efficient experience for borrowers.

Through Turiya's reliable, scalable, compliant, and cost-effective cloud environment, Protium can realize its vision of driving financial equity for individuals and MSMEs across India.

kr_quotemark

MSMEs form the backbone of India’s economy. However, without traditional credit history, many still do not qualify for loans and financing schemes. With the cutting-edge technology and scalability of AWS, we have created an innovative and advanced lending platform that can foster access to credit and drive growth for businesses across the country.” 

Padmanabhan Balasubramanian
Partner, Protium

Solution | Enhancing the Customer Onboarding and Lending Experience

With Turiya deployed on AWS, Protium can now provide secured and instant digital loans to MSMEs across India. Loan approvals and disbursements now take under 2 hours—12 times faster than manual processing. This accelerated time frame gives individuals and MSMEs faster access to critical loans for their businesses.

Protium also uses AWS to create a flexible model for Turiya, allowing it to easily integrate new APIs without the need for complex pre-deployment tests. As a result, the company can now roll out updates and new features faster, reducing time-to-market by 30 percent.

To ensure its lending platform runs smoothly and efficiently, Protium deployed Amazon Elastic Kubernetes Service (Amazon EKS), Amazon Aurora, and AWS Lambda. Amazon EKS is a managed Kubernetes service that works to make sure all the various parts of Turiya, including its containerized applications work together seamlessly. Alongside this, Amazon Aurora provides built-in security, continuous backups, serverless compute, and Amazon Lambda acts as a serverless, event-driven compute service to facilitate workflows on Turiya. With these AWS services working in concert, Protium's lending platform can maintain a virtually uninterrupted availability. Turiya can also automatically scale its Kubernetes control plane nodes to make sure the platform can automatically manage increased workloads and perform credit risk assessments without any delays or interruptions.

Protium also uses Amazon SageMaker and Foundation models to develop credit models much faster, helping data scientists spend less time on setting infrastructure and more time re-iterating models. This means more accurate models to serve its diverse set of customers.

On the security front, Protium deployed Amazon Route 53, a Domain Name System (DNS) service, and AWS WAF, which protects web applications from common web exploits and bots. Together, these two AWS services help to maintain high availability, filter web requests, and minimize the risk of unauthorized access to user accounts. Protium uses Amazon GuardDuty, AWS Security Hub and AWS Config and Amazon Detective to identify security events and resolve them. Additionally, Protium adheres strictly to the AWS Well-Architected framework, which describes key concepts, design principles, and architectural best practices for designing and running workloads in the cloud. With the framework, Protium has managed to keep data safe and separate across different AWS accounts, thereby saving cost and meeting data security-related rules and regulations.

The AWS team played a crucial role in helping Protium save costs and optimize its lending platform. The AWS team guided Protium in its migration from Intel-based processors to AWS Graviton2-based Amazon EC2 instances, which improved the price-performance ratio by up to 40 percent. AWS also recommended a combination of Amazon Elastic Compute Cloud Spot Instances (Amazon EC2 Spot Instances) and Amazon Elastic Compute Cloud Reserved Instances (Amazon EC2 Reserve Instances) to take advantage of unused and reserved Amazon EC2 capacity in the cloud. Amazon EC2 Spot Instances alone helped the company achieve over 25 percent in cost savings.

Outcome | Tapping Machine Learning to Generate Further Insights

Protium is currently using Amazon Athena as its serverless analytics service and Amazon SageMaker and Foundation models for machine learning (ML) training. Looking ahead, the company also plans to utilize Amazon Redshift for cloud data warehousing purposes and AWS Lake Formation for data governance. With these four services, Protium aims to analyze customer data comprehensively and develop ML models for more accurate risk assessments. The insights generated will lead to developing more relevant and tailored financial services and schemes, further enhancing value for its customers.

Protium’s technical team is also experimenting with Amazon CodeWhisperer, a Generative AI powered code generator, to enhance the speed and efficiency of secure code development. By integrating Continuous Integration and Continuous Deployment processes, Protium plans to rapidly deploy new features at scale.

Finally, Protium also works closely with AWS to reskill or upskill its technical teams through a variety of initiatives, including training programs, workshops, and AWS Tech Days organized by authorized instructors.

Elsewhere, Protium is expanding its impact by offering Turiya as a product for other companies to adopt. Currently, the company is working with an India-based e-commerce marketplace and a Japan-based bank to incorporate Turiya into their technology stacks. This will ultimately open new revenue opportunities for Protium, while affirming the platform's relevance and scalability in diverse business environments.

“MSMEs form the backbone of India’s economy. However, without traditional credit history, many still do not qualify for critical loans and financing schemes. With the cutting-edge technology and scalability of AWS, we have created an innovative and advanced lending platform that can foster access to credit and drive growth for businesses across the country,” said Padmanabhan Balasubramanian, a partner at Protium.

Learn More

To learn more, visit aws.amazon.com/financial-services.


About Protium

Protium is an India-based full-stack lending platform that uses alternative data sources to provide secured, unsecured, and digital cash loans to individuals and MSMEs. Since its founding in 2019, Protium has processed over 25 million transactions and disbursed more than US$646 million in loans to more than 5 lac customers across India.

AWS Services Used

Amazon Elastic Kubernetes Service

Amazon Elastic Kubernetes Service (Amazon EKS) is a managed Kubernetes service to run Kubernetes in the AWS cloud and on-premises data centers.

Learn more »

Amazon Aurora

Amazon Aurora is a relational database management system (RDBMS) built for the cloud with full MySQL and PostgreSQL compatibility.

Learn more »

AWS Lambda

AWS Lambda is a serverless, event-driven compute service that lets you run code for virtually any type of application or backend service without provisioning or managing servers.

Learn more »

Amazon Textract

Amazon Textract is a machine learning (ML) service that automatically extracts text, handwriting, layout elements, and data from scanned documents.

Learn more »

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