Surveys have historically been the backbone to customer insights, but a steady decline in response rates is leaving businesses with significant blind spots. Businesses are now turning to behavioral data to reveal patterns, trends, and habits. Generated from digital properties (like apps or the Internet of Things) and physical properties (like stores or telemetry networks), this data captures how individuals interact with products, services, content, or platforms. By using Customer Behavior & Event Data solutions on AWS, businesses can derive insights from business-relevant events and properties to create more personalized experiences, develop better products, and forge stronger relationships with customers.

AWS Services

Purpose-built cloud products

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AWS Solutions

Ready-to-deploy solutions assembling AWS Services, code, and configurations

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  • Clickstream Analytics on AWS

    Deploy a solution that automatically provisions a configurable data pipeline to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications.
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Partner Solutions

Software, SaaS, or managed services from AWS Partners

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  • Foursquare Visit And Places Data

    This data set contains the highest-accuracy visit data AND venue data for ~6M commercial venues in the US. This data set is updated daily. This data set contains historical visits starting on 1/1/2020.
  • Amplitude

    Amplitude helps financial services organizations like Square meet customers in the moment, with real-time experiences that drive engagement, improve conversion and bolster retention. Amplitude helps teams to bring these experiences to life by providing them with quantitative and qualitative insights, recommendations and predictions about what customers are doing and why across the entire customer journey. And because Amplitude standardizes, governs and centralizes data across all sources, teams can confidently use these insights to drive the best results.
  • Confluent Cloud

    Confluent Cloud is the only fully-managed, cloud-native event streaming service in the industry powered by Apache Kafka. Start streaming in minutes with enterprise-grade reliability, and using a rich pre-built ecosystem of fully-managed components like Schema Registry and ksqlDB and connectors.
  • Power real-time personalization or a recommendation engine with Snowplow data

    With Snowplow you can act on your data in real-time. All the data being loaded into your data warehouse is first written to a real-time stream - Kinesis - that you can read off to power your real-time applications.
  • Heap Connect

    Heap Connect easily sends clickstream data to your cloud data warehouse with a managed ETL that automatically integrates with Redshift or S3.
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