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AWS Solutions Library

Guidance for AdTech Private Network on AWS

Overview

This Guidance enables supply-side and demand-side platforms to optimize data transfer cost and improve security. When you connect over the AWS PrivateLink service, real-time bidding (RTB) traffic is routed on the AWS backbone network through a private endpoint.

How it works

This architecture diagram is designed for publishers of ad-supported websites. It enables supply side platforms (SSPs) and demand side platforms (DSPs) to deploy their programmatic bidding application in the same AWS Region to create a private connection using AWS PrivateLink services to route real-time bidding (RTB) traffic in a highly scalable, secure, and cost-optimized design.

Download the architecture diagram

Well-Architected Pillars

The architecture diagram above is an example of a Solution created with Well-Architected best practices in mind. To be fully Well-Architected, you should follow as many Well-Architected best practices as possible.

For optimal operational support, we recommend having a secondary route to the internet in case PrivateLink services fail. 

Read the Operational Excellence whitepaper

AdTech customers deploy their programmatic workload on a public subnet to reduce data transfer and NAT Gateway costs. This architecture helps customers move to a private subnet and route the traffic over private endpoints.

Read the Security whitepaper

This architecture is powered by PrivateLink, which is built on top ofAWS Hyperplane, a highly scalable and reliable distributed system used for managing connections that allows PrivateLink to have defined SLAs in place. For more information about PrivateLink and AWS Hyperplane, visit the AWS Blog: Understanding VPC links in Amazon API Gateway private integrations.

Read the Reliability whitepaper

The major component in the architecture is PrivateLink, which is a managed service and is available in all AWS regions. PrivateLink is easy to set up and configure, which helps customers to go global in minutes. 

Read the Performance Efficiency whitepaper

Both demand-side (DSP) and supply-side (SSP) customers can save costs by moving to Private Network for AdTech. DSPs will bring their data transfer cost to connected partners to zero and SSP will use PrivateLink tiered pricing.

Read the Cost Optimization whitepaper

PrivateLink is a managed service and AWS managed services shift responsibility for maintaining high average utilization and sustainability optimization of the deployed hardware. 

Read the Sustainability whitepaper

Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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