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Partner Summit London
Online registration is now closed.We invite you to join us on 29 April to register on-site.
Take part in AWS Partner Summit London
At AWS Partner Summit London, you will unlock cloud-powered innovations that can rapidly scale business growth. Join global and local leaders from AWS, industry partners, and the AWS Partner Network (APN) team as we explore how to drive more impactful engagements using AWS.
The agenda will include keynotes, partner panels, breakout sessions, and more. Meet with AWS experts and peers, make new connections within your partner community, and learn how to get the most from AWS Partner Programs.
If you have any questions, or need assistance with accessibility services, please contact us at aws-emea partnerevents@amazon.com.
Event highlights
Agenda
Registration
Keynote
Reinventing the partner experience to support accelerated growth of our shared customers through innovation. Join Ruba Borno, VP of AWS Specialists and Partners, along with key executives, as they dive deep into the investments AWS are making in UKI, Generative AI, AWS Marketplace and celebrating our shared success with our partners.
Speakers:
- Ruba Borno, VP - Specialists and Partners, AWS
- Tanuja Randery, VP - EMEA Sales, AWS
- Rachel Lockwood, Global Marketing Director, AWS
- Antonio Alonso Lopez, Director, EMEA Partner Management, AWS
- Iain Gavin, Director AWS Partners UKI, AWSRahul Pathak, VP - Data & AI GTM, AWS
- Alison Kay, VP - UKI, AWS
- Alan O’Brien, Head of Digital Business, Vodafone Ireland
- Ruth O’Kelly-Lynch, Client Account Lead, Accenture Ireland
Tim Jessel, Life Sciences Technology and Transformation Leader, Deloitte - James Tweedy, ePI Global System Owner, AstraZeneca
Break & Refreshments
TRACK 1 - BUILD & MARKET | Experience Based Acceleration - Accelerate your enterprise cloud business value
Experience-Based Acceleration (EBA) is AWS's transformation methodology designed to help organizations accelerate their cloud adoption and business value through a hands-on, agile, and immersive approach. The program recognizes that 70% of cloud migration friction points are non-technical, addressing challenges like leadership alignment, organizational structure, and culture change. EBA offers different focus areas including Migration, Modernization, Innovation (GenAI), and FinOps, helping partners unlock new business opportunities while improving performance and revenue.
Speaker:
- Mark Tritton, Senior Customer Solutions Manager, AWS
TRACK 2 - SELL & GROW | AWS Leadership Panel: Accelerating Customer Success Through Partnership Innovation
Join Ingram Micro and Omnigage in this Fireside Chat on strategies to accelerate Customer Engagements into Greenfield Customer accounts. During this interactive session you will get some insights on how Omnigage leveraged Amazon Connect to reach new customers, how through partnering with Ingram Micro they were able to engage with new Greenfield Customers, and increase opportunities.
Speakers:
- Matthew Wood, GM UK&I IAAS, Ingram Micro
- Matthew Micallef, Chief Revenue Officer, Omnigage
- Jaco Venter, UKI Distribution PDM, AWS
TRACK 1 - BUILD & MARKET | Data Modernisation, a key differentiator for GenAI applications
GenAI has captured widespread attention, but is your data ready for GenAI ? In the rapidly evolving landscape of Generative Artificial Intelligence (GenAI) applications, data modernization has emerged as a critical differentiator. As these advanced systems rely heavily on vast amounts of data for training and inference, the quality, relevance, and accessibility of data play a pivotal role in their performance and capabilities.
Speaker:
- Pragnesh Shah, Senior PMP Partner Solutions Architect, AWS
TRACK 2 - SELL & GROW | Fireside Chat: Accelerating Customer Engagements
Join Ingram Micro and Omnigage in this Fireside Chat on strategies to accelerate Customer Engagements into Greenfield Customer accounts. During this interactive session you will get some insights on how Omnigage leveraged Amazon Connect to reach new customers, how through partnering with Ingram Micro they were able to engage with new Greenfield Customers, and increase opportunities.
Speakers:
- Matthew Wood, GM UK&I IAAS, Ingram Micro
- Matthew Micallef, Chief Revenue Officer, Omnigage
- Jaco Venter, UKI Distribution PDM, AWS
This session explores how data analytics and AI technologies are revolutionizing the retail and consumer goods value chain from end to end. Discover how AWS's purpose-built solutions help retailers and brands deliver personalized customer experiences, optimize supply chains, and drive operational efficiency. We'll showcase real-world success stories of retail organizations that have leveraged AWS's industry-specific tools to gain competitive advantage and adapt to rapidly changing consumer behaviors. Join us to learn about our retail-focused co-sell approach, explore compelling generative AI use cases in retail, and understand how to utilize AWS resources to build scalable solutions that address the unique challenges facing the retail and consumer goods sector. Whether you're looking to enhance customer engagement, optimize inventory management, or reimagine the in-store experience, this session will provide the insights and strategies needed to accelerate your go-to-market approach in this dynamic industry.
- Marco Kormann-Rodrigues, Partner Leader EMEA- Retail and Consumer Goods, AWS
TRACK 1 - BUILD & MARKET | Building a differentiated security business
Security is AWS' number one priority, and everyone's responsibility. The Shared Responsibility Model shows that AWS services provide a robust and secure base on which to build, but customers rely on the expertise of AWS Partners to ensure the security and integrity of their workloads. Security can be a business growth driver, not just a hygiene factor. How do we transform security from a cost centre to a revenue source that drives new business? In this session we explore mechanisms to build a differentiated security business, and to achieve recognition for this capability.
Speaker:
Jonathan Tate, Senior Partner Solutions Architect, AWS
TRACK 2 - SELL & GROW | Collective Innovation in the UK Public Sector
Leanne Hurrell, Head of UK Regional Public Sector, discusses her strategy and vision for supporting public sector in achieving their missions, how our partners play an essential role and the opportunity to think big together to drive innovation and transformation.
Speakers:
- Leanne Hurrell, Head of UK Regional Public Sector, AWSJohn Newson, Head of Public Sector Partners UK&I, AWS
TRACK 3 - INDUSTRY | Solutions Selling in Automotive & Manufacturing
This session focuses on enabling partners to build and scale line-of-business solutions for automotive and manufacturing customers. We'll share AWS's industry strategy and discuss our industry-focused co-sell approach. We will also cover industry genAI uses cases and available tools. Learn how to leverage AWS resources to develop targeted solutions that address specific customer needs and accelerate your go-to-market strategy in these key industries.
Speakers:
- Eva Saez, EMEA Partner Lead-Automotive, AWS
- Veronika Vasileva, EMEA Partner Lead- Manufacturing, AWS
TRACK 1 - BUILD & MARKET | Accelerating your Go-to-Market: From Strategy to Execution
Join us to discover how to maximize your marketing impact with AWS. This comprehensive session will guide you through building effective marketing strategies, leveraging AWS marketing tools and resources, and implementing best practices for increased profitability. Learn how to utilize Marketing Central, apply AWS marketing principles, and access ready-to-use campaigns that can reduce your time-to-market by 50% and marketing costs by 90%
Speaker:
- Oksana Bakanova, Head of EMEA Scale Partner Marketing, AWS
TRACK 2 - SELL & GROW | Maximize the efficiency of your AWS Marketplace operations and Sales Strategy
Discover how to simplify your AWS Marketplace operations and accelerate time to revenue by learning how to create and manage private offers with custom pricing and terms tailored to your customers. Explore the latest features designed to streamline the private offer experience and make deal management more efficient. Then, learn how to leverage AWS Marketplace insights to inform sales plays, prioritize high-potential customer engagements, and collaborate more effectively through co-selling features available to AWS Partners. Don’t miss this opportunity to unlock new ways to drive business growth and deliver better customer experiences through data-driven decision-making and enhanced partner capabilities.
Speakers:
- Oliver Moss, Senior ISV Category GTM: Observability and DevOps, AWS
- Enza Mammoli, Senior Business Development Manager, AWS
- Belén Arranz Sobrini, EMEA Sustainability & Utilities Partner Lead, AWS
- Ana Vardanova, Global ISV Success Manager - Energy, AWS
TRACK 1 - BUILD & MARKET | Navigating the Generative AI Lifecycle: The AWS Path to Production Framework
As the era of large language models and generative AI dawns, AWS partners are uniquely positioned to help customers harness this transformative technology. However, the technical and operational complexities of moving from generative AI PoCs to production-ready, scalable deployments pose significant challenges. we will introduce the comprehensive AWS Generative AI Path to Production (P2P) framework - a strategic, end-to-end guide that addresses the key technical obstacles impeding successful generative AI adoption. Covering critical aspects such as data engineering, model selection and fine-tuning, secure and scalable infrastructure, and responsible AI implementation, the P2P framework provides AWS partners with a proven technical approach to navigate the generative AI lifecycle.
Speakers:
- Lucky Sharma, Senior Partner Solutions Architect, AWS
- Phurba Sherpa, Senior PMP Partner Solutions Architect, AWS
Join us to discover how to unlock the massive opportunity represented by Datacenter Exits. This session will help you understand the market opportunity, key triggers, what are the customer challenges, why AWS partners play a key role and how Partner can collaborate leverage AWS best practices, programs, ProServe and sales teams to effectively untap that opportunity.
- Sergio de Chiara, Head of GSI Partner Sales EMEA, AWS
- Kevin Savina, Principal Partner Lead, Media & Entertainment, AWS