In this AWS re:Invent 2023 keynote video, Stephan Durach, senior vice president Connected Company Development and Technical Operations, at BMW Group, discusses how the company uses Amazon Web Services (AWS) technology to transform automotive experiences. The BMW Group, known for best-in-class luxury vehicles, uses a broad relationship across Amazon and AWS services to enhance every aspect of car design and functionality.
The BMW Group’s portfolio is underpinned by Amazon and AWS technology, which powers more than 1,000 microservices that process more than 12 billion requests per day—while achieving 99.95 percent reliability.
From data-driven car development to software-defined vehicle vision. BMW Group’s collaboration with Amazon Web Services (AWS) is helping the premium car manufacturer create unforgettable motoring experiences through continuous innovation.
This is BMW Group’s transformative journey in the cloud.
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About BMW Group
The BMW Group migrated its on-premises data lake to AWS to gain the agility and flexibility it needs to scale and support users across the globe, and empower teams to build innovative customer experiences. It leverages automation, serverless, and other AWS solutions to speed data processing and accelerate its digital transformation.
Customer Speaker: Stephan Durach
![Stephan Durach, BMW Stephan Durach, BMW](https://d1.awsstatic.com/BMW_stephan-durach-200x200.62047a2fe76e2ef3260909504472461d1b8c00ea.png)
Stephan Durach, an electrical engineering graduate from the Technical University of Karlsruhe, joined BMW Group in 1998. His career at BMW began in software processes, leading him through various roles in the electronics division. In 2008, he became the Head of Technology Office in the USA. Returning to BMW headquarters in 2011, he assumed leadership roles in entertainment, mobile devices, and app centers, eventually overseeing electronics for the luxury class. Over the years, he expanded his responsibilities to include purchasing for information and communications electronics, ConnectedDrive, and the entire electric/electronic portfolio. From 2017 to 2020, he served as Senior Vice President in Purchasing and Supplier Network Digital, and since October 2020, he holds the position of Senior Vice President Connected Company in the Development Department.
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Continue Learning About BMW Group's Cloud Journey on AWS
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Germany
Data Lakes with BMW
In this session, we will explore the BMW Cloud Data Hub, and how BMW and AWS have teamed up to accelerate data driven innovation enterprise-wide. We'll then switch gears to discuss the AWS Autonomous Driving Data Lake reference architecture to learn how customers manage the challenge of ingesting, transforming, labeling, and cataloging massive amounts of data to develop automated driving systems by using Amazon EMR, Amazon S3 and Amazon SageMaker Ground Truth, among others. -
Germany
How BMW Group uses AWS serverless…
Data drives BMW’s personalized customer experiences, connected mobility solutions, and analytical insights. This session walks through the journey of building BMW Group’s Cloud Data Hub. BMW Group’s technical lead, Simon Kern, dives deep into how the company is leveraging AWS serverless capabilities for delivering ETL functions on big data in a modularized, accessible, and repeatable fashion and provides insight into the next steps of the journey. The services used in BMW Group’s AWS architecture are discussed, including AWS Glue, Amazon Athena, Amazon SageMaker, and more.
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