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Generative AI Innovation Center
Shape the future of your business with generative AI capabilities.
What is the Generative AI Innovation Center?
AWS science and strategy experts with comprehensive expertise spanning the generative AI journey, helping you prioritize use cases, build a roadmap, and move solutions into production.
What’s New
Why work with us?
Partner with us to build breakthrough solutions that will enable you to go past the norm and create the very best experiences for your customers.
Diagnostic
A 60-minute call to learn more about business needs, provide context around our generative AI offerings, and identify stakeholders for assessments.
Discovery
A workshop to identify and prioritize generative AI use cases, share best practices observed from moving solutions into production, and develop an execution plan for deploying production-ready generative AI use cases.
Production plan
Our strategists and scientists partner with you to achieve target outcomes through delivery of a Proof of Concept (PoC), Advisory support, or Model Customization & Optimization engagement.
Program offerings
A strategist will help you determine your approach, and specialist resources from other AWS teams will be brought in as needed.
Generative AI exerts will provide hands-on solution development, built to solve for specific business goals or challenges.
Through the Partner Engagement Advisory, partners can receive advisory and support from the Generative AI Innovation Center to accelerate generative AI solutions delivery for enterprise customers.
Our select Partner Innovation Alliance members work as seamless extensions of the Generative AI Innovation Center, following our proven delivery approach to ensure exceptional customer outcomes. Through this network, organizations gain priority access to AWS AI expertise and accelerated innovation pathways, helping them move from concept to production faster.
The AWS Generative AI Center of Acceleration provides a proven framework to adopt and scale generative AI, while helping establish your own internal center of acceleration for sustainable generative AI development. We combine proven methodologies, expert guidance, and production-ready solutions to help you achieve measurable business outcomes while maintaining security, governance, and compliance.
Our approach delivers a strategic AI roadmap, comprehensive governance controls, and a scalable operating model. We also provide an LLM model Gateway with a GenAI blueprint catalog, and a GenAI value realization methodology and FinOps platform powered by our partner Pay-i. With AWS, you'll have everything you need to move from concept to production quickly and securely.
Benefits
- Establish your own internal center of acceleration, becoming self-sufficient in generative AI development and scaling
- Deploy production-ready solutions fast with proven methodologies and pre-built solutions
- Optimize costs and track value realization with built-in FinOps capabilities
- Implement enterprise-grade security and governance from day one
- Maintain compliance while securely managing model access across providers
Custom Model Program
Need Advanced AI Customization?
Transform your business with AI that truly understands your industry, brand, and unique requirements. Our Custom Model Program goes beyond generic solutions to create bespoke AI models tailored specifically for your organization's needs. Whether you're looking to fine-tune existing models for better performance, build domain-specific foundation models, or optimize AI systems for cost and efficiency, our embedded team of strategists, applied scientists, and engineers work directly with you to deliver production-ready solutions.
Strategic Model Selection
We obsess over helping customers identify and implement the right foundation models for their unique needs. Whether you choose the latest AWS models, open-source alternatives, or build custom architectures, our builders work backwards from your specific use case - considering performance requirements, cost constraints, and deployment needs to drive the right technical decisions.
Deep Technical Expertise, When and Where You Need It
Get direct access to specialist AWS Applied Scientists and ML engineers to help transform your domain expertise into production-ready AI capabilities. These experts can provide advisory support or embed directly with your teams to work securely in your environment. From initial data preparation through final deployment, we're in it together.
Builder-First Customization Options
We've simplified the complex process of model customization by supporting multiple technical approaches including fine-tuning, reinforcement learning, continued pre-training, and domain adaptation. Our builders help you choose and implement the right approach based on your data, computational resources, and performance requirements - because one size doesn't fit all. We’re excited to invent with you. Contact your AWS account manager to begin your model customization journey with the Generative AI Innovation Center.
EBSCO Information Services
"In our journey to transform and enhance our search experience at EBSCO, partnering with AWS GenAIIC has been invaluable in developing proof-of-concept projects to help guide our AI pilot work."
Doug Jenkins, Executive Vice President and Chief Information Officer
NatWest
"This is an exciting chapter in our journey to deliver sustainable growth through deep, lasting relationships with each of the 19 million customers we serve. We’ve chosen to build on our existing strategic relationship with AWS and develop AI-powered financial products with a trusted collaborator who understands how we work with data at scale to keep our customers safe and secure."
Scott Marcar, Group Chief Information Officer
BMC Software
"Our partnership with AWS' Generative AI Innovation Center has been substantially beneficial for our business. Their deep expertise in large language models and cloud infrastructure optimization enabled us to seamlessly migrate to AWS, reducing hosting costs by 68% and boosting customer response time by 40% - all while delivering enhanced performance for our customers."
Erhan Giral, Chief AI Architect
Deputy
"This partnership quickly provided the expertise needed to find the right solution for our team. This solution includes stages for initial code generation, fixing compilation errors, evaluating the code against requirements, and iteratively improving the code to address any issues. Our development team estimates this will save 70% of implementation time, with the remaining 30% focused on review and fine-tuning."
Paul Coia, Director of Engineering
Appy Pie
"The collaboration with the AWS Generative AI Innovation Center has been invaluable for our development of an in-house image generation model. Their systematic evaluation framework provided a robust way to assess the aesthetic appeal and text accuracy of our generated images. The team's experiments in data curation and model fine-tuning also gave us actionable recommendations for refining our custom model and dataset."
Abhinav Girdhar, Founder and CEO, Appy Pie
How to get started
To get started, contact your AWS Account Manager. If you do not have an AWS Account Manager, please contact Sales.