re:Invent special: AWS innovation with Mitsubishi Electric

Topic: Digital Transformation

About the Episode

In this special episode recorded live at re:Invent, we delve into the rich history and transformative journey of Mitsubishi Electric.

Join Sara Armstrong as she sits down with Nobuo Asahi, General Manager - Digital Innovation Center, and Dr. Shoji Tanaka, General Manager - Advanced Applied Development Center from Mitsubishi Electric, along with Richard Taylor, APJ Innovation Programs Lead at AWS.

Explore Mitsubishi Electric's century-long history and its recent shift from a product-oriented to a customer-centric approach through digital transformation. Delve into the collaborative efforts between Mitsubishi Electric and AWS, emphasizing customer-centric innovation, agile methodologies, and investing in talent development.

Highlights

00:00 - Introduction and Guest Lineup
01:30 - Navigating Mitsubishi Electric's Business Landscape
03:50 - Crafting a Customer-Centric Digital Transformation-oriented approach
06:30 - Collaborative Innovation with AWS
13:00 - Cultural and Human Transformation Challenges
16:00 - Embracing Failure as a Catalyst for Innovation
16:30 - Empathetic Employee Transformation at Mitsubishi Electric
18:00 - Reflections and Tips for Listeners

Read the transcript

True innovation is quite terrifying because you don't know where you're going and you are looking to prove or disprove that hypothesis. And one of the biggest hurdles with very successful companies who are very established is to find a way to make failure okay rather than saying 'we need to know the answer before we begin'.

Richard Taylor

APJ Innovation Programs Lead at AWS