AWS Marketplace adds AI Insights so buyers can understand pricing before they buy

Posted on: Aug 5, 2026

You can now understand how a product's pricing works before you buy it. Available in the pricing section of the listing in AWS Marketplace, AI Insights explains each product's pricing in plain language: what a pricing unit maps to, how your bill changes as usage scales, how multiple pricing dimensions combine into one cost, and what is and isn't included. Answering these questions used to mean having to visit multiple websites and piecing together pricing details on your own. Now the context sits on the listing, so you can evaluate pricing and move to purchase without switching tabs.

AI Insights cites sources so you can see where the explanations come from. AI Insights draws from the pricing the seller publishes on the Marketplace listing, and additional pricing context on the seller's public website.

AI Insights is live today on most listings where external pricing context is available. It is available in all commercial AWS Regions where AWS Marketplace is available. To see it, open any product listing on the AWS Marketplace website and scroll to the pricing section. Sellers can review what appears on their listing and request edits at any time through the Contact Us form linked in the AI Insights page on the AWS Marketplace Seller Guide.