Advertising & Marketing case studies
Total results: 127
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Digital Marketing
Skai Cuts Hardware Needs by 50% and Improves Real-Time Insights…
Skai, an omnichannel advertising platform for large enterprises and agencies, faced increasing costs, limited scalability, and complex maintenance with its on-premises infrastructure. The company adopted a cloud-based, multi-tenant architecture using AWS Partner SingleStore as its foundational database to accelerate query speeds, improve responsiveness, and deliver real-time insights. By migrating to AWS, Skai unlocked the agility needed to reduce hardware costs by 50 percent, improve system stability, and support faster client growth—which contributed to significant business growth over four years.
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Digital Marketing
Amazon Ads launches a new AI Video generator
New generative AI features empowers advertisers to elevate creativity, crafting ads that captivate audiences. -
Digital Marketing
Improving Sustainability and Price Performance Using AWS…
Learn how Pinterest improved infrastructure cost efficiency and environmental sustainability using AWS Graviton–based instances. -
Digital Marketing
Gan.AI Enables Real-Time Creation of Personalized Videos to Drive…
Gan.AI reduces latency for custom video creation using multi-model endpoints on Amazon SageMaker, increasing customer stickiness and helping brands enrich marketing efforts. -
Digital Marketing
Harbor Lab Helps Customers Transform Disbursement Process,…
Harbor Lab works with shipowners, management companies, and charterers to streamline expense management of vessels travelling through ports around the world. The software-as-a-service provider is all-in on Amazon Web Services (AWS). According to chief technology officer Christina Kaskoura, AWS Managed Services makes technology easy, helping her and her team focus on solving complex business problems for Harbor Lab customers. With a digitized disbursement process that captures costs in real time, port operators can manage port-related expenses more efficiently and cost-effectively. -
Digital Marketing
AI-First for Intercom as It Delivers Customer Service Excellence on…
Artificial intelligence–powered customer service specialist Intercom is all-in on Amazon Web Services (AWS). In this video, we hear about the company’s evolution from startup in 2011 to leading platform with tens of thousands of global customers. With a robust infrastructure in the AWS Cloud, says senior principal engineer Brian Scanlan, Intercom can scale efficiently to support growth while maintaining security. Intercom continues to innovate and expand, meeting diverse customer needs with AI and AWS. -
Digital Marketing
Taptap Digital Accelerates Customers’ Advertising Success…
Taptap Digital is an advertising technology company that leverages generative AI and machine learning on AWS to provide real-time predictive modeling capabilities. This enables their clients to achieve advertising success at scale by accurately targeting the right customers across multiple channels. AWS's high availability, global reach, and data protection tools are critical for Taptap Digital's operations, allowing them to process around 100,000 requests per second while maintaining compliance with data privacy regulations. -
Digital Marketing
Dynata Protects 200 Websites Using Amazon Cognito
Dynata Protects 200 Websites Using Advanced Security Features of Amazon Cognito -
Digital Marketing
Amazon Ads helps advertisers deliver a better ad experience…
New generative AI from Amazon enables advertisers to up their game and create more engaging ads. -
Digital Marketing
ShareASale Migrates to AWS in 4 Months to Boost Performance
ShareASale, an Awin company, migrated to AWS in 4 months, gaining greater control of its environment and scalability to provide high performance to customers during Black Friday and Cyber Week. -
Digital Marketing
Siprocal Handles Five Billion Ad Requests Daily Using Amazon EMR
Siprocal migrated its high-throughput, low-latency AdTech workloads to AWS, creating an infrastructure that scaled to handle five billion requests daily while maintaining 99.999 percent availability. -
Digital Marketing
Marketing Evolution Builds Automated ETL Solution Using…
Learn how Marketing Evolution increased efficiency and cost optimization in the advertising industry with its generative attribution solution using AWS Glue. -
Digital Marketing
FreeWheel Migrates to AWS for a Scalable Cloud Transformation
FreeWheel, a Comcast company, built an elastic, cost-effective infrastructure in the cloud that scales in minutes to accommodate spikes in its clients’ large advertising technology workloads.
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Retail
Delivering Ultralow Latency Machine Learning for Amazon Ads
Amazon Ads employed Amazon ElastiCache and Amazon Kinesis to process billions of impressions every day at ultralow latency. Now, the company’s machine learning models recommend relevant products to customers in 20 markets.
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Digital Marketing
CloudCall Invests in AWS Skill Builder, Pivots to a SaaS Model
CloudCall is facilitating its transformation to a software-as-a-service business model by upskilling its engineers with AWS Training and Certification. -
Digital Marketing
AppsFlyer Runs High-Throughput Workloads at Scale on Amazon EKS
Discover how mobile and measurement attribution company AppsFlyer is running high-throughput advertising workloads in the cloud using Amazon EKS, reducing latency by 30–90 percent.