Generative AI Customer Stories
Explore how customers are unlocking value with generative AI on AWS
Evolution from a fintech disruptor to an AI-first financial innovator
In just six months, Robinhood scaled from 500 million to 5 billion tokens daily while cutting AI costs by 80% and reducing development time by half. Dev Tagare, Robinhood's Head of AI, explains how Amazon Bedrock's diverse model selection, security, compliance, and price-to-performance advantages make it ideal for the regulated financial sector. Amazon Nova has been particularly transformative for Robinhood, offering multimodal capabilities and fine-tuning options that enable more specialized models.
Building differentiated experiences
AWS gives customers the most choice and flexibility, ensuring they can quickly build cost-friendly, transformative experiences with strong data foundations, security, and infrastructure.
Helping small businesses use agentic AI to accelerate financial decisions
Intuit powers global brands like TurboTax, QuickBooks, Credit Karma, and Mailchimp through an "all-in" cloud approach to tackle complex financial challenges for consumers and small businesses alike, setting new standards in fintech and demonstrating the transformative power of strategic cloud adoption.
Turbocharging .NET Modernization with AWS Transform
Like any company with complex infrastructure, Thomson Reuters had older .NET Framework apps running behind the scenes. AI-powered .NET modernization tool helps Thomson Reuters cut costs by 30% while boosting transformation speed by 4 times.
Autonomously analyzing security alerts with AI tools
Trellix is building enterprise-grade generative AI and AI agent security tools that unify security data, enable natural language investigations, and autonomously analyze security alerts using Claude in Amazon Bedrock. Implementation of AI tools saves Trellix thousands of hours of manual effort and achieve 23x cost savings while mataining 95% accuracy.
Scaling Rufus to meet the tremendous demand of Prime Day
During Prime Day, Amazon Rufus, a generative AI-powered shopping assistant, leverages over 80,000 AWS Inferentia and AWS Trainium chips across three regions, serving an average of 3 million tokens per minute while latency sits at under 1 second.
Agentic AI in Motion: Ericsson, WRITER, Genentech, and F1
The new landscape of AI tools are challenging organizations to think beyond typical scopes of innovation and reshaping industries — from global telecom and enterprise workflows, to drug discovery and race day storytelling.
More ways customers are harnessing generative AI on AWS
Security and Generative AI
AI starts with trust. AWS secures your AI future with enterprise-proven protection and reliability—trusted by millions of customers worldwide. Innovate fast and stay secure by confidently integrating and automating security into every part of your organization.
How Amazon is innovating with AWS generative AI
Discover other generative AI stories that inspire
Did you find what you were looking for today?
Let us know so we can improve the quality of the content on our pages