AWS Startups

SupportLogic and AWS: Redefining customer support with generative AI

by AWS | 05 June 2025

Why SupportLogic Chose AWS for Startup Success

Discover why SupportLogic, an observability platform for post-sale customer interactions, partnered with AWS to build world-class applications. The CEO shares insights on AWS's startup-friendly approach, competitive tech offerings like Amazon Bedrock, and the invaluable support from the AWS Startup team.

Redefining customer support with AI

Customer support teams face growing complexity. They must monitor multiple channels, guide customers to solutions, and prevent issues from escalating – all while delivering exceptional service. SupportLogic helps organizations capture and understand these signals in real time; predicting risks and improving customer experiences through AI-powered insights.

Built on Amazon Bedrock and supported by AWS cloud, compute, storage, and networking solutions, its platform allows organizations to discover, predict, listen, and respond to the voice of the customer. SupportLogic’s unique architecture deploys each customer in a separate virtual private cloud, enabling customized machine learning models and complete data isolation.

“On the technology front, Amazon Bedrock excites us,” explains Krishna Raja, founder and CEO of SupportLogic. “There’s a good reason AWS leads the market. They’ve thought through all the little details that every developer, every startup worries about.”

SupportLogic is supporting its customers to better support their customers, using AI to analyze interactions, provide real-time insights, offer guidance on resolutions, and even predict potential issues before they arise. Addressing the most difficult challenges in enterprise support, the startup is empowering businesses to streamline operations, work faster, and be proactive.

“We were always drawn to AWS because AWS has been a very startup-friendly offering,” Raja shares. “Everyone I’ve interacted with truly shows a clear understanding of the challenges of running a startup.”

Using Amazon Bedrock allowed SupportLogic to unlock the advanced capabilities of generative AI models. It was able to easily build, deploy, and manage the infrastructure at the foundation of its platform. As a startup, it also benefitted from AWS support and resources, including greater market visibility and selling opportunities, and access to a broad technology ecosystem.

Discover how the collaboration has unlocked new opportunities for SupportLogic and enabled new ways of working for its customers.

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