Tag: CDP

When it comes to evaluating tools and technologies that focus on customer data, it can be difficult to understand how one tool differentiates from the next. Tealium was one of the first entrants in the Customer Data Platform (CDP) category and helped shape the industry. As such, Tealium is uniquely positioned to help organizations make the most of their data and offer more ways to deliver high-quality customer data to AWS in real-time.