AWS Architecture Blog
Discovering Hot Topics using Machine Learning
Successful businesses not only have great products and services; they also have a deep understanding of their customers. Companies that can use behavioral analytics in marketing automation platforms are better equipped to deliver real-time marketing efforts. According to a research case study from Deloitte, companies with a customer-centric business model are 60% more profitable. Knowing […]
Build Chatbots using Serverless Bot Framework with Salesforce Integration
Conversational interfaces have become increasingly popular, both on web and mobile. Businesses realize these interactions are resulting in quicker resolutions of customer concerns than a more traditional approach of agent interactions. An intelligent chatbot on top of customer-facing platforms comes with inherent benefits. Among these are 24/7 customer support with no agent wait-times, improved operational […]

