AWS Marketplace

Ian McPherson

Author: Ian McPherson

As the head of global business development for Media Supply Chain and Archive at AWS, Ian helps customers and partners reinvent their business by migrating to the cloud. In addition to his current business development role, Ian has led industry marketing and partner strategy for media and entertainment during his 7 year tenure at AWS.

Fuel audience growth using media supply chain innovation

Ian recently led a webinar exploring how the media supply chain enables seamless content creation, acquisition, delivery, and revenue generation amid shrinking timelines and budgets. Brian LaKamp, EVP, Media Supply Chain at Paramount, and Fabric CEO Rob Delf, illustrated how Fabric empowered Paramount to unify title management, ensuring quality metadata. This post highlights key takeaways from the webinar, including an overview of real-world examples.

enrich accelerate personalize content delivery aws marketplace media entertainment

Enrich, accelerate, and personalize content delivery with AWS Marketplace solutions

In this blog post, I will summarize the contents of the Advance content localization and moderation through AWS Marketplace webinar. This includes customer stories on how three media companies, FanDuel Sportsbook, Tata Play, and Jukin Media, used solutions available in AWS Marketplace (Nomad, Think Analytics, and TrackIt) to achieve business goals.