AWS Big Data Blog
Author: Ryan Kelly
Close the customer journey loop with Amazon Redshift at Equinox Fitness Clubs
Clickstream analysis tools handle their data well, and some even have impressive BI interfaces. However, analyzing clickstream data in isolation comes with many limitations. For example, a customer is interested in a product or service on your website. They go to your physical store to purchase it. The clickstream analyst asks, “What happened after they […]