AWS Big Data Blog

Category: AWS Big Data

Enrich your customer data with geospatial insights using Amazon Redshift, AWS Data Exchange, and Amazon QuickSight

It always pays to know more about your customers, and AWS Data Exchange makes it straightforward to use publicly available census data to enrich your customer dataset. The United States Census Bureau conducts the US census every 10 years and gathers household survey data. This data is anonymized, aggregated, and made available for public use. […]

How the GoDaddy data platform achieved over 60% cost reduction and 50% performance boost by adopting Amazon EMR Serverless

This is a guest post co-written with Brandon Abear, Dinesh Sharma, John Bush, and Ozcan IIikhan from GoDaddy. GoDaddy empowers everyday entrepreneurs by providing all the help and tools to succeed online. With more than 20 million customers worldwide, GoDaddy is the place people come to name their ideas, build a professional website, attract customers, […]

Data governance steps in data pipelines

Data governance in the age of generative AI

Data is your generative AI differentiator, and a successful generative AI implementation depends on a robust data strategy incorporating a comprehensive data governance approach. Working with large language models (LLMs) for enterprise use cases requires the implementation of quality and privacy considerations to drive responsible AI. However, enterprise data generated from siloed sources combined with […]

Reference guide to analyze transactional data in near-real time on AWS

Business leaders and data analysts use near-real-time transaction data to understand buyer behavior to help evolve products. The primary challenge businesses face with near-real-time analytics is getting the data prepared for analytics in a timely manner, which can often take days. Companies commonly maintain entire teams to facilitate the flow of data from ingestion to […]

Design a data mesh on AWS that reflects the envisioned organization

This post is written in collaboration with Claudia Chitu and Spyridon Dosis from ACAST. Founded in 2014, Acast is the world’s leading independent podcast company, elevating podcast creators and podcast advertisers for the ultimate listening experience. By championing an independent and open ecosystem for podcasting, Acast aims to fuel podcasting with the tools and monetization needed […]

How smava makes loans transparent and affordable using Amazon Redshift Serverless

This is a guest post co-written by Alex Naumov, Principal Data Architect at smava. smava GmbH is one of the leading financial services companies in Germany, making personal loans transparent, fair, and affordable for consumers. Based on digital processes, smava compares loan offers from more than 20 banks. In this way, borrowers can choose the […]

Unlocking the value of data as your differentiator

Today on the AWS re:Invent keynote stage, Swami Sivasubramanian, VP of Data and AI, AWS, spoke about the beneficial relationship among data, generative AI, and humans—all working together to unleash new possibilities in efficiency and creativity. There has never been a more exciting time in modern technology. Innovation is accelerating everywhere, and the future is […]

BMW Cloud Efficiency Analytics powered by Amazon QuickSight and Amazon Athena

This post is written in collaboration with Philipp Karg and Alex Gutfreund  from BMW Group. Bayerische Motoren Werke AG (BMW) is a motor vehicle manufacturer headquartered in Germany with 149,475 employees worldwide and the profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. BMW Group is one of the […]

Clean up your Excel and CSV files without writing code using AWS Glue DataBrew

Managing data within an organization is complex. Handling data from outside the organization adds even more complexity. As the organization receives data from multiple external vendors, it often arrives in different formats, typically Excel or CSV files, with each vendor using their own unique data layout and structure. In this blog post, we’ll explore a […]

Connect your data for faster decisions with AWS

The most impactful data-driven insights come from connecting the dots between all your data sources—across departments, services, on-premises tools, and third-party applications. But typically, connecting data requires complex extract, transform, and load (ETL) pipelines, taking hours or days. That’s too slow for decision-making speed. ETL needs to be easier and sometimes eliminated. AWS is investing […]