Category: Intermediate (200)
In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. The collaborators are a media owner (“CTV.Co,” a connected TV provider) and brand advertiser (“Coffee.Co,” a quick service restaurant company), that are analyzing their collective data to understand the impact on sales as a result of an advertising campaign.
Build and manage your modern data stack using dbt and AWS Glue through dbt-glue, the new “trusted” dbt adapter
dbt is an open source, SQL-first templating engine that allows you to write repeatable and extensible data transforms in Python and SQL. dbt focuses on the transform layer of extract, load, transform (ELT) or extract, transform, load (ETL) processes across data warehouses and databases through specific engine adapters to achieve extract and load functionality. It […]
Amazon MSK now provides up to 29% more throughput and up to 24% lower costs with AWS Graviton3 support
Amazon Managed Streaming for Apache Kafka (Amazon MSK) is a fully managed service that enables you to build and run applications that use Apache Kafka to process streaming data. Today, we’re excited to bring the benefits of Graviton3 to Kafka workloads, with Amazon MSK now offering M7g instances for new MSK provisioned clusters. AWS Graviton […]
Today, we’re making available a new capability of AWS Glue Data Catalog that allows generating column-level statistics for AWS Glue tables. These statistics are now integrated with the cost-based optimizers (CBO) of Amazon Athena and Amazon Redshift Spectrum, resulting in improved query performance and potential cost savings. Data lakes are designed for storing vast amounts […]
For any modern data-driven company, having smooth data integration pipelines is crucial. These pipelines pull data from various sources, transform it, and load it into destination systems for analytics and reporting. When running properly, it provides timely and trustworthy information. However, without vigilance, the varying data volumes, characteristics, and application behavior can cause data pipelines […]
Today, we are pleased to announce serverless Spark UI built into the AWS Glue console. You can now use Spark UI easily as it’s a built-in component of the AWS Glue console, enabling you to access it with a single click when examining the details of any given job run. There’s no infrastructure setup or teardown required. AWS Glue serverless Spark UI is a fully-managed serverless offering and generally starts up in a matter of seconds. Serverless Spark UI makes it significantly faster and easier to get jobs working in production because you have ready access to low level details for your job runs.
Amazon Athena is a serverless, interactive analytics service built on open source frameworks, supporting open table file formats. Athena provides a simplified, flexible way to analyze petabytes of data where it lives. You can analyze data or build applications from an Amazon Simple Storage Service (Amazon S3) data lake and 30 data sources, including on-premises […]
In today’s data-driven world, organizations face unprecedented challenges in managing and extracting valuable insights from their ever-expanding data ecosystems. As the number of data assets and users grow, the traditional approaches to data management and governance are no longer sufficient. Customers are now building more advanced architectures to decentralize permissions management to allow for individual […]
Use generative AI with Amazon EMR, Amazon Bedrock, and English SDK for Apache Spark to unlock insights
In this era of big data, organizations worldwide are constantly searching for innovative ways to extract value and insights from their vast datasets. Apache Spark offers the scalability and speed needed to process large amounts of data efficiently. Amazon EMR is the industry-leading cloud big data solution for petabyte-scale data processing, interactive analytics, and machine […]
In this post, we demonstrate automating deployment of Amazon Managed Workflows for Apache Airflow (Amazon MWAA) using customer-managed endpoints in a VPC, providing compatibility with shared, or otherwise restricted, VPCs. Data scientists and engineers have made Apache Airflow a leading open source tool to create data pipelines due to its active open source community, familiar […]