AWS for Industries
Author: Alex Niderberg
Alex is the Director of Engineering at Peloton who leads the Platform organization. He manages Peloton’s foundational infrastructure, powering features from Apple Watch integrations to core Kubernetes fleets and Dives AI enablement with Peloton's internal autonomous AI agents platform. With a decade of rapid-prototyping experience from Capital One Labs, Alex brings a "build-fast, build-right" philosophy to engineering, focusing on moving AI past the buzzwords and into practical, everyday utility and measurable ROI for product teams.
How Peloton Engineers the World’s Largest Live Fitness Events on AWS
Every Thanksgiving, tens of thousands of Peloton Members log on for Turkey Burn, a community tradition that has grown into one of the most technically demanding real-time workloads in the fitness industry. In 2024 and 2025, that engineering foundation held flawlessly: two consecutive events, zero major incidents. This builds on a 2023 Guinness World Record that saw 27,556 simultaneous participants in a single cycling class. Behind those results is a sophisticated cloud architecture on AWS, shaped by years of rigorous engineering, deep partnership between Peloton and AWS teams, and a relentless commitment to continuous improvement.