Category: Retail

In this post, we’ll unpack what ChatGPT Apps are, why they’ve become a strategic priority for retailers, and how they fit into a broader agentic commerce vision. We’ll also show you why AWS is the ideal back-end infrastructure.

Learn how AWS showcased a proven path to staying ahead of consumer expectations — from compressing innovation cycles to delivering the personalized experiences that drive loyalty at the 2026 National Retail Federation Big Show with the Luggage Lab.

Five years ago, growing your brand online meant fine-tuning keywords and vying for prime spots in search results. Now, the game has changed: AI platforms are transforming how shoppers discover products, get recommendations, and make decisions. Today, instead of typing “best running shoes,” consumers simply ask their favorite AI, “What running shoes should I buy?” […]

Retail’s Big Show Returns: Join Amazon Web Services (AWS) at NRF 2026! The National Retail Federation’s annual trade show, NRF 2026: Retail’s Big Show, brings together approximately 40,000 attendees from across the globe to network and discuss the biggest issues and latest trends in retail. This premier industry event attracts representatives from 19,000 retail, consumer […]

It’s 2 AM. Your phone buzzes with an alert: major port closure, 47 inbound shipments affected, and a looming promotional launch in 72 hours. You quickly open your laptop to review a dozen disparate systems: inventory dashboards, logistics platforms, supplier portals. Each system tells part of the story, none providing the answer you need. How […]

When it comes to fitness technology, personalizing the experience is a major driver for member engagement and retention. And perhaps the best-known example of this comes from Peloton. As a connected fitness pioneer and leader, Peloton has transformed how millions of users experience workouts by delivering individualized insights that adapt to each member’s fitness journey, […]

As artificial intelligence (AI) transforms digital discovery and consumer behavior, retailers and brands face a critical challenge: how to remain visible in an era of AI-powered search platforms. In this new paradigm, bots are increasingly acting on behalf of consumers, allowing them to move from product discovery to purchase directly in the AI platform. This […]

Digital Product Passports (DPPs) are set to transform the landscape of product transparency, regulatory compliance, and supply chain sustainability—yet organizations face challenges integrating data, verifying information, and adapting to evolving rules. In this post, we explore how we see AWS customers address the topic of DPPs and the role agentic AI plays in automating and […]

The retail and consumer goods industries are experiencing a transformative shift driven by artificial intelligence and agentic technologies that are fundamentally reshaping how businesses operate and engage with customers. As we move into 2026, retail and consumer goods companies are prioritizing AI-powered solutions with unprecedented investment levels. 80 percent of retailers surveyed plan to increase […]

As shopping agents powered by artificial intelligence (AI) evolve from novelty to necessity, they promise to fundamentally reshape how consumers discover and purchase products. These intelligent digital assistants will soon be able to navigate multiple marketplaces simultaneously and make split-second purchasing decisions based on complex criteria including price, quality, availability, and consumer preference. For enterprise […]