AWS for Industries

Fast Track Your Success in Retail with AWS and AWS Partners at NRF Asia Pacific 2024

Singapore skyline

This year’s inaugural National Retail Federation (NRF) Big Show: Asia Pacific, themed ‘Fast Track Your Success’, presents an unparalleled opportunity for retailers and consumer brands to explore how technology can transform industries and elevate shopper experiences at every touch-point. At Amazon Web Services (AWS), we’re thrilled to participate jointly with our AWS Partners to showcase how our cutting-edge solutions empower the industry to innovate at a remarkable pace, while delivering business growth and improving consumer experiences at an unmatched scale.

NRF 2024 Asia Pacific is a premier event that brings together the brightest minds in retail to explore the boundless potential of tech innovation. Experience the event with AWS and our partners to learn how we enable meaningful technology shifts to help you thrive in the current dynamic environment and harness the latest technology to deliver exceptional customer journeys. Join AWS and explore numerous AWS Partner solutions that drive shifts in consumer behavior, help you respond to technological disruption, and meet the increasing demands for seamless omnichannel experiences.

Held June 11–13 in Singapore, this year’s conference promises to be a hub of thought-provoking discussions, groundbreaking insights, and transformative solutions that will continue to shape the industry’s future.

As a leading cloud technology provider, we understand the immense power the cloud holds for retail organizations. By leveraging the cloud’s scalability and agility, the industry’s leading technology experts, and the largest industry partner community, retailers can unlock new realms of operational efficiency, data-driven decision-making, and personalized consumer engagement.

AWS and our partners have the solutions you need for smart stores, digital commerce, customer engagement, advanced customer data insights, merchandise planning, intelligent supply chain, and IT operations to help you innovate across all areas of the enterprise. We bring these solutions together with modern architecture to serve the consumer wherever they are.

With advanced data insights, solutions to help retailers work more efficiently, leading-edge AI/ML and generative AI offerings, AWS continues to forge new ways to help shoppers discover products they need and want. Industry leaders can choose from our showcase of curated modern solutions, purpose-built for the industry by AWS and our partners, to deliver innovative and exciting experiences to entice new customers, and keep existing customers happy. We invite you to join us and over 20 AWS Partners in Singapore to experience the event for yourself and see how together with our partners, AWS provides much more than just cloud infrastructure.

Register for NRF using code Amazon20 to receive a 20% discount for your conference and expo pass.
Register »

Connect with AWS and AWS Industry Partners

Together with an unmatched community of industry-expert partners, AWS provides innovative solutions for retail and consumer brands that help them solve technical challenges, deliver greater business value, and create unparalleled consumer experiences across all channels. Join AWS and partner sessions, demos, and networking gatherings at this exciting event. The main AWS expo installation will be a part of the SAP Booth 1101 | Explore the expo floor »

To help you maximize your time at NRF 2024: Asia Pacific, we’ve developed this guide to help you plan ahead for the show.

Download NRF 2024 Asia Pacific guide »

NRF Guide image

AWS and SAP Networking and Reception: Show Floor Meets Top Floor in Asia
Featuring a keynote by David Llamas, Group Chief Digital Officer at Central Retail

Tuesday, June 11 | 5PM–9PM
SAP Office Singapore, 30 Pasir Panjang Road, Level 3

Start your week at NRF 2024: Retail’s Big Show, ASIA PACIFIC with executive peers and industry technology leaders. Join us for a featured keynote, “Customer experience-commerce: From ‘omnichannel retail’ to ‘unified retail,” presented by David Llamas, Group Chief Digital Officer at Central Retail, and other presentations, while making new connections and celebrating the old. Immerse yourself in intimate discussions delving into cutting-edge industry insights, emerging trends, and the transformative potential of AI.

Hosted by AWS, SAP, KPMG and Westernacher
Request your invitation »

AWS Luncheon | Unlocking Innovation in Retail: Empowering Digital Transformation with AWS featuring Super Retail Group and Nykaa

Wednesday, June 12 | 11:45AM–1:45PM
Marina Bay Sands Convention Centre, 10 Bayfront Avenue, Level 3

In today’s rapidly evolving retail landscape, businesses must embrace digital transformation to stay ahead of the curve. Join our luncheon panel session to delve into the cutting-edge strategies and technologies driving innovation in the retail sector. Attendees will gain insights from industry leaders Mandy Ross, Chief Information and Digital Officer at Super Retail Group, and Syed Atif Umar, Chief Data and Analytics Officer at Nykaa, who have successfully navigated the challenges of digital transformation. Explore real-world case studies showcasing the power of data analytics, AI-driven personalization, and omnichannel experiences. Discover how to leverage cloud-based solutions, modernize your tech stack, and foster a data-driven culture to drive growth and customer loyalty.

Featured Speakers:

  • Mandy Ross, Mandy Ross, Chief Information and Digital Officer, Super Retail Group
  • Syed Atif Umar, Chief Data and Analytics Officer, Nykaa
  • Robyn Hill, Head of Retail and Consumer Goods

Request your invitation »

Smart Stores Technology Happy Hour: The Future of In-Store Retail Media

Wednesday, June 12 | 5:00PM–7:30PM
Cali, Ascott Raffles Place, 2 Finlayson Green, Level 2

Join this event to network with industry peers in Marketing, Merchandising, and IT Store Operations while gaining insights into the future of in-store retail media. Make new connections and learn about seamless solutions for integrating retail media across your store network, leveraging POS, planogram integration, and inventory checks—driving utmost relevance at the point of conversion. This event presents an ideal opportunity to comfortably discuss your vision and gain valuable technology advice on achieving complete control over your data and execution processes, and explore harmonizing your existing digital initiatives across in-store and online channels.

Hosted by AWS Partners UST and Last Yard.
Reserve your spot »

Growing Fast and Furious: Mastering Composable Commerce in APAC

Wednesday, June 12 | 6:00PM–9:30PM
Maison Boulud Restaurant, L1- 83, Marina Bay Sands, The Shoppes

Elevate your commerce strategy! AWS and the MACH Alliance Partners invite you to an exclusive evening with industry visionaries and future-forward thinkers.

Hosted by AWS, Fluent Commerce, Algolia, Contentstack, Valtech, and Cloudinary
Reserve your spot »

Get inspired by AWS Talks at the NRF Expo
AWS TechTalks | SAP booth 1101

  • June 11 | 10:30AM – 11:00AM
    “AWS for Retail Fashion and Apparel: How AWS Powers Each Step of the Customer Journey and Experience”
    Presented by: Doug Tiffan, Global Leader for Fashion & Apparel Technology, AWS
  • June 11 | 1:00PM – 1:30PM
    “What Transformation Involves in the Real World: Q&A with Super Retail Group”
    Presented by: Mandy Ross, Chief Information and Digital Officer, Super Retail Group and Lucy Moffat, Head of Retail, Consumer Goods and Supply Chain ANZ, AWS
  • June 11 | 2:00PM – 2:30PM
    “Scaling Personalized Shopper Engagement Capability with Generative AI”
    Presented by: Joshua Nathanielsz, APJ Technology Leader, Retail and Consumer Goods, AWS
  • June 12 | 10:00AM – 10:30AM
    “Preventing Theft and Fraud in Retail with Generative AI powered by AWS”
    Presented by: Santanu Chattopadhyay, APJ Retail Partner Solution Architecture, AWS and Gyan Mishra, SAP Solutions Architect, AWS
  • June 12 | 1:00PM – 1:30PM
    “AWS Retail Partner Network: Build, Enhance and Elevate Your Solutions with AWS”
    Presented by: Anurag Saluja, AWS Partner Strategy Leader, APAC, AWS
  • June 12 | 3:00PM – 3:30PM
    “How Samsung Electronics Handles Black Friday”
    Presented by: Ferry Mulyadi, SAP Technology Alliance Partner Solutions Architect, AWS and Wong Whye Loong, SAP Partner Solutions Architect, AWS
  • June 13 | 2:00PM – 2:30PM
    “Nykaa: Driving Advertising and Marketing Innovation with Generative AI”
    Presented by: Syed Atif Umar, Chief Data and Analytics Officer, Nykaa

AWS TechTalks | SAS Institute booth 615

  • SAS CI360: Delivering Unified Data-Driven Marketing Orchestration and Campaign Optimization with Amazon Bedrock
    Learn how marketers can leverage SAS CI360 to seamlessly collect and stream data from disparate sources, manage identities across online and offline data, unify, create and manage audiences, harness robust analytics, and orchestrate personalized omnichannel consumer journeys in real-time with Amazon Bedrock.
  • Eliminate the Guesswork from Demand Planning with SAS Intelligent Planning on AWS
    Learn how SAS Intelligent Planning helps retailers modernize demand planning using AI-assisted forecasting with self-tuning demand plans that ensure the right products get to the right place at the right time.

Presented by: Santanu Chattopadhyay, APJ Retail Partner Solution Architecture, AWS

Featured collaborations


SAP logo| Booth 1101
Join AWS at booth 1101 on the expo floor for the SAP and AWS Retail Anywhere showcase. The booth will feature specific retail industry use cases to help you achieve cost-effective transformation and sustainable growth, as well as retail cloud solutions that empower you to create exceptional experiences. From demos to theater sessions, SAP and AWS will address how retailers can overcome market complexities, changing demand, and the need to constantly innovate for customers.

AWS and SAS Institute

SAS logo | Booth 615

Modernize retail demand planning with SAS Intelligent Planning on AWS. Built on the SAS Viya platform, which enables machine learning, artificial intelligence, and visualization for SAS Retail Solutions, this offering provides a completely integrated set of solutions, now available on AWS.

Visit AWS Partner Demos

IT Operations

  • | Booth 409
    Work/task management hugely popular with over 400 customers.
  • Newstore | Booth 1020
    Unified commerce, cloud POS, and clienteling for fashion/apparel (retail operations focus).
  • GK Software | Booth 1609
    With over 500,000 store platform and payment installations in more than 60 countries, GK Software is an international leader in store solutions. Their state-of-the-art technology provides retailers with solutions that simplify operations and enable better customer service across all retail formats.
  • Global-e | Booth 1807
    Global-e simplifies global e-commerce, removing barriers between merchants and consumers, creating a seamless local experience for online buyers and sellers anywhere in the world.
  • Vinculum | Booth 526
    Vinculum group is a global software company enabling omnichannel retailing with Saas-based product Warehouse management system, Order, Inventory Management, and more.
  • Intel | Booth 306
    Intel provides an extensive portfolio of open-source software solutions, hardware technologies, and market-ready innovations through a partner ecosystem to enable digital transformation in retail, encompassing immersive digital signage, AI for customer engagement, automation for streamlined operations, IoT for inventory management, and AI-powered frictionless checkout experiences.

Smart Stores

  • UST | Booth 425
    From supply chain management to in-store experiences, UST helps retailers revolutionize their business to satisfy consumers and build lifetime value.
  • Last Yard | Booth 1401 (Jointly with VusionGroup)
    Coordinated pricing and promotions at the retail shelf edge. Last Yard ensures pricing and promotions are consistent across in-store digital signage, electronic shelf labels, and paper shelf labels, so you get the right promotions to the right stores at the right time.

Digital Commerce

  • Adyen | Booth 901
    A Dutch payments company with acquiring bank status that allows businesses to accept ecommerce, mobile, and point-of-sale payments.

Customer Engagement

  • ViSenze | Booth 2109 Innovation Zone
    Smart search and product discovery platform that increases conversions, revenue, and order value.
  • ROKT | Booth 801
    ROKT offers leading ecommerce technology and software solutions, driving more value per transaction with personalized experiences.

Search and Product Discovery

  • Algolia | Booth 1018
    Search-as-a-Service platform that enables retailers and consumer brands to deliver fast and relevant digital experiences to consumers.
  • Constructor | Booth 2115
    All-in-one ecommerce search. AI-frst technology that understands customer intent delivering hyper-personalized product experiences that win consumers and drive revenue.

Advanced Data Insights

  • Syte | Booth 2105
    A product discovery platform, powered by visual AI, includes eCommerce visual search, personalization engines, automated product tagging, and more.
  • Twilio | Booth 123
    Customer360, a real-time, first-party data solution for delivering tailored interactions at scale using top channels like SMS, chat, email, voice, and more.

To learn more about our extensive industry partner network and how AWS can help support your retail transformation, visit

Renata Melnyk

Renata Melnyk

Renata Melnyk leads global AWS Retail and Consumer Goods Industries Partner Marketing. In this role, she helps AWS industry business leaders and industry-specialized partners jointly plan, build, and run strategic go-to-market initiatives at a global scale. Renata's AWS experience spans over a decade of working across core business areas, including AWS Global Public Sector, AWS Startups, AWS Partner Network, and AWS Partner Marketing organizations.

Kate Wiley

Kate Wiley

Kate Wiley is the Head of Retail Industry Marketing at AWS. Prior to AWS, Kate held several marketing roles for retailers such as Dick’s Sporting Goods, Reebok, Drybar, and Jenny Craig. As the Head of Retail Industry Marketing, Kate is responsible for supporting and educating retailers on how to use the cloud to build closer consumer relationships with their brand, optimize operations, and accelerate their digital transformation with AWS.