AWS for Industries

Category: CPG

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Retailers: Become Data Sovereign Before Third-party Cookies Go Away

In our last blog, Third-party Cookies are Going Away: What Should Retailers Do about It?, we discussed Google’s announcement that third-party marketing cookies will go away by the end of 2023. To recap quickly, this decision appeases consumers who want more privacy and control over their personal data and online behaviors, and it helps eliminate […]

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Third-party Cookies are Going Away: What Should Retailers Do about It?

Every website is required to ask for consent to drop first- and third-party cookies on your browser, though not all do. While you may not know exactly how cookies work, you likely know that cookies track user information. A cookie is a small text file that lets a website remember you. There are two forms […]

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CPG Partner Conversations: Managing Global Supply Chains into the Future with Plantensive

The COVID-19 pandemic created unprecedented disruption. In just a few days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt this dramatic impact more than consumer packaged goods (CPG). However, industry leaders are forging ahead with resilience, tenacity, and […]

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Using Amazon Athena and Amazon SageMaker for Improved Customer Churn Analysis

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]

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How an Old-fashioned Doorstep Delivery of Bottled Milk is Making a Comeback Powered by AI-Driven Supply Chain

An old concept of milk delivered to customer doorstep is making a big come back in fresh new ways. Home milk delivery from local dairy farms was a staple for many households in the 1950s and ’60s. With the rise of the supermarkets and refrigeration becoming widely available, the doorstep delivery of fresh milk went […]

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Get Results in Just Three Weeks: Take the OTIF Challenge with Noodle.ai

You know the saying: Results speak louder than words. But fast results speak even louder. Which is why at AWS, we say speed and fast results are critical to business survival. With CPG leaders forging ahead with resilience, tenacity, and innovation, those continuing to innovate at speed are delivering crucial business results. And now, it’s […]

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DTC Launchpad provides all the solutions and processes CPGs need to implement a cohesive, streamlined DTC sales strategy and drive a high customer lifetime value

The Path to Direct-to-Consumer Sales for CPGs

As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]

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Retail Builders Blog Series

How to Build a Dynamic Supply Chain Platform: A Primer

To meet customers’ needs in a dynamic and fast-changing world, organizations must establish supply chain platforms that can proactively react in real time. Rapid technological development and advances in utilizing Internet of Things (IoT), artificial intelligence and machine learning (AI/ML), and cloud-based platforms can be leveraged to create scalable global platforms that capture data throughout […]

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Seven Ways to Improve the Customer Path to Purchase Journey

Customer journeys have become a hot topic in recent years as retailers and brands try to better understand and enhance customer experiences. While this topic has been at the forefront of business-to-consumer (B2C) companies for many years, it’s becoming more and more important for traditional business-to-business (B2B) companies, like CPG brands—especially since many CPGs are […]

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Retail Partner Conversations: How Retailers are Driving Enhanced Conversion, Loyalty, and Lifetime Value Through Real-time, Personalized Customer Engagement with Algonomy

The global retail industry is experiencing unprecedented disruption, but leading retailers are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS Retail Competency Partners to showcase their leadership and innovation in these challenging times. In the latest installment of our AWS Retail Competency Partner Conversations […]

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