Category: CPG

In today’s health and beauty industry, success is more than skin deep. Brands have to stand for something bigger to win over the hearts and minds of consumers. Generation Z (Gen Z), a demographic with growing importance and influence, is moving away from fast beauty brands known for mass production. Instead, this generation seeks out […]

Consumer goods (CG) companies are facing several challenges. For starters, technology-driven convenience has shifted consumers away from traditional in-person shopping experiences. Today’s on-demand online model caters to consumers’ specific tastes—from the comfort of their preferred devices. And new entrants to the market are offering more choices than ever before. To stay competitive, CG companies are […]

Ecommerce is set to capture 41 percent of global retail sales by 2027, according to research from Boston Consulting Group. Selling online differs greatly from selling offline, partly because it requires quality assurance without the help of physical touch. According to Wyzowl’s Video Marketing Statistics 2024, 82 percent of shoppers have made purchases directly after […]

While innovation has always been a cornerstone of the food and beverage industry, it has grown even more important for consumer goods companies seeking to drive volume after sales decreases in 2023. In fact, a survey by Deloitte found that 80% of executives plan to increase investments in production innovation in 2024, as “innovative products […]

After its re-invention in recent years, online retail is settling into a new cadence. Forward-thinking retailers are using this opportunity to improve the customer experience (CX) and deliver a truly unified, omnichannel experience. To achieve this, retailers are adopting flexible composable architecture and applications. This flexible approach breaks down the traditional silos between multiple channels […]

When beverage bottling company Coca-Cola Andina wanted to unlock better insights from its data to improve productivity, efficiency, and customer satisfaction, it realized that the cloud held the key to these benefits. So, the company migrated its entire on-premises data store to a newly created data lake on Amazon Web Services (AWS). Then, Coca-Cola Andina […]

India’s retail market is estimated to be worth USD1,407 billion in 2026 with general trade (or Kirana stores) holding around 80% of share in retail trade market. Consumer Packaged Goods (CPG) firms are at the forefront of adopting technology essential for their business. Leading e-retail firms including Amazon have capitalized on changing consumer behavior by leveraging […]

In today’s retail, consumers have both the infinite shelf of online shopping and the sensory experience of in-store shopping. As such, there is a natural flow that consumers can follow from one to the other creating an endless wardrobe of possibilities. That flow typically starts online and continues in-store. However, when those consumers visit a […]

In an ever-evolving world, how does a multinational consumer packaged goods (CPG) company with operations in more than 20 countries around the globe stay on the cutting edge of innovation? That was the challenge facing Peruvian CPG multinational AJE Group (AJE), one of the largest beverage companies in the world., when it decided to embark […]

Retail’s “Big Show” is back and it’s bigger than ever. After the fun we had in 2023 accelerating innovation in retail, we couldn’t be more delighted to return to the Javits Center for another year of informative sessions and meaningful connections. Join us at NRF 2024 at Amazon Web Services (AWS) booth 6020 to experience […]