Category: CPG

Consumer packaged goods (CPG) companies, which sell a vast number of products through Amazon.com, need scalable, cost-effective, and accessible data visibility into Amazon Seller and Vendor Central. This enables the management of orders, keeping product catalogs up-to-date, accessing inventory insights, and tracking sales, shipments, and payments. Over the past several years, CPG companies have outsourced […]

Ecommerce sites are supposed to be prompt, precise and above all, user-friendly. Yet, their search performance history reveals an unsatisfactory reality for shoppers and retailers. According to Baymard Institute, “61% of all ecommerce sites show search results that are misaligned to users’ searches,” forcing shoppers to either enter a new search or abandon their old […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Now, most of the world appears to be past the uncertainty and turbulence of the pandemic. However, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges, like supply chain disruptions and labor shortages. At the same time, consumer […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Now, most of the world appears to be past the uncertainty and turbulence of the pandemic. However, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges, like supply chain disruptions and labor shortages. At the same time, consumer […]

There is customer data across more sources today than ever—from email, websites, and mobile apps, to physical stores, social media platforms, and more. Such data, which a company directly collects from its customers, is referred to as first-party data or signal (1P signal). Creating actionable insights, and next-best actions for specific users or segments, from […]

In an increasingly connected world, global consumer products company Helen of Troy saw an opportunity. By offering digital experiences, Helen of Troy could help customers get the most value out of physical products from many well-recognized and widely trusted brands, including Braun1, Vicks1, and Honeywell2. With a vision to innovate by enhancing the customer experience, […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. At the same time, consumer […]

Visit our booth The world’s largest industrial conference, Hannover Messe begins on April 17th, 2023 in Hannover Germany. Once again, look for Amazon Web Services to have a large presence at the event, but in a different location than previous years, in Hall 15 booth D74 right by the main entryway. To get your free […]

That’s a wrap! It’s official, NRF 2023 has come to an end. For those who were able to join us this year, we would like to extend a big thank you! If you missed the event, we have put together our best highlights from the show in this post. Big takeaways from our Exhibitor Big […]

dig·​i·​tal: of, relating to, or utilizing devices constructed or working by the methods or principles of electronics also: characterized by electronic and especially computerized technology : composed of data in the form of especially binary digits /twin/: something containing or consisting of two matching or corresponding parts Since 2020, the term digital twin has been […]