Category: CPG

Between introducing new flavors, packaging, shopper marketing or consumer engagement strategies, the food and beverage industry is no stranger to innovation. This year is no exception. With artificial intelligence (AI) becoming more mainstream, food and beverage brands are stepping up to the plate, embracing innovative AI technology to stay ahead of the curve. Generative AI […]

Re:Invent 2023 is returning to Las Vegas for another year of exciting announcements, sessions, and activities to help you innovate faster and achieve your business goals with AWS, whatever they may be. There’s a lot happening at re:Invent this year, and we don’t want you to miss a beat. Here are some resources and tips, […]

Re:Invent 2023 is returning to Las Vegas and Retail and Consumer Packaged Goods (CPG) industry leaders from around the world will gather to showcase the latest AWS services and features that can drive operational excellence, elevate customer experiences, and unlock new business models in your industry. Whether you’re returning or making your first appearance, we […]

Consumer packaged goods (CPGs) are transitioning from a post-pandemic surging consumer demand for many products (driving revenues and profitability) to experiencing inflationary pressures (a tightening from the consumer and steep costs). CPG firms are utilizing more data to drive business decisions ranging from marketing, advertising and product innovations. They are using new materials, adding functional […]

Maintenance: it’s always been critical to industrial machinery. But what happens when machines fail unexpectedly? How do companies anticipate these issues, not just react to them? The answer to this question lies in predictive maintenance. Predictive maintenance uses technology and data to predict when equipment is likely to fail. For many industries, predictive maintenance technology […]

The iFood finance department originally used a monolithic application, which was slow to develop new functionalities. Switching to an event-oriented architecture not only accelerated development but also added resilience and performance to its financial middleware. The iFood finance department has a platform called Digital by You (DBY) that helps food lovers (approximately 100,000 iFood employees) […]

In just the past few months we’ve seen a big shift in the generative artificial intelligence (AI) landscape. Today, business leaders want to dive deeper. They’re more interested in implementing these tools and seeing how it can drive the business forward. Executives in retail and consumer packaged goods (CPG) in particular are exploring how AI […]

The hype for generative AI Generative artificial intelligence (AI) has been a headline topic worldwide since at least March 2023. Whether you’ve marveled at the humanlike responses of chatbots, or the millions of images, video, and music produced on demand by these tools in the blink of an eye, it’s clear that generative AI has […]

There is a long history of showcasing the beauty industry’s innovations on Amazon. Now, with generative AI, the beauty industry can explore new ways to pioneer ideas and go to market faster. Beauty’s Past The beauty industry, like many others, has undergone unprecedented change in recent years with brands scrambling to keep pace. Before 1990, […]

Consumer packaged goods (CPG) companies face the challenge of driving sales and profit margins in a volatile market while chasing changing consumer trends. The CPG industry has an opportunity to harness artificial intelligence (AI) to stay ahead of today’s dynamic and competitive market. AI can dramatically impact the CPG industry in key areas, including demand […]