Category: CPG

Today, your garden variety order management system (OMS) might be slipping behind the times. We’re seeing a seed change in order management, orchestration, and advanced fulfillment. That change is, quite simply, the introduction of artificial intelligence (AI) into all aspects of the order life cycle. With AI participating in the order cycle, real-time inventory updates […]

Retail’s “Big Show” is back and bigger than ever. Amazon Web Services (AWS) is thrilled to return to the Javits Center in New York January 12-14, 2025. It’s going to be another big year of learning and networking with insights on the future of retail: connected, cutting-edge, and customer-obsessed. Join us at NRF 2025 at […]

While artificial intelligence (AI) and generative AI remain a hotly debated topic, consumer goods companies seem to adopt these capabilities at lower rates. In a 2024 McKinsey global survey on AI, 71 percent of consumer goods leaders reported adopting AI for at least one business function. However, to gain a competitive advantage and unlock AI’s […]

While humans have been cooking with fire since their first appearance on Earth, we’ve come a long way from a slab of sabretooth meat hanging over a campfire. Like all corners of life, technology has evolved how we do things—and when it comes to cooking with fire, Traeger has led the charge on change. Established […]

The consumer goods industry is undergoing significant change—driven by rapid shifts in customer preferences, supply chain disruptions, and emerging technologies and regulations. Technology is set to transform consumer goods industry efficiency over the next several decades. Applying McKinsey Global Institute research on technology applications and likely maturity curves, we expect that within the next decade, […]

In the rapidly changing consumer goods landscape, brands must precisely capture and keep customer attention. With AWS and Amazon Ads, brands can tailor experiences, target audiences with pinpoint accuracy, and securely collaborate with third-party partners. This blog will explore how these tools drive tangible results. Deliver tailored customer experiences that pay off Customers today seek […]

Retail and consumer goods businesses are adopting generative AI to enhance customer experiences, improve operational efficiency, and create new revenue streams. Recent advancements in multimodal and image-generation large language models (LLMs) are also expanding visual data uses. For instance, Amazon’s generative AI tools help sellers create product descriptions and video ads, streamlining their operations and […]

Whether it is your first time attending Amazon Web Services (AWS) re:Invent or you are a regular, we look forward to seeing you in Las Vegas! This year, you will be able to explore hands-on workshops and technical sessions, browse the Expo floor, hear keynotes from AWS senior leaders, network with industry peers, and attend […]

Today, the consumer goods industry is facing challenges from slowed market growth, increased competition from digitally native brands, shifting consumer behaviors, commodities shortages spurred by the pandemic, and more. To push ahead, many consumer goods companies are adapting their businesses and rethinking relationships with their retailers, wholesalers, and consumers. AWS and its industry-specialized AWS Partners […]

The retail and consumer goods landscape is shifting seismically, with digital transformation at its core. Retailers and consumer brands are at various stages of this digital journey, each seeking tailored solutions to propel their businesses forward. To kick-start digital transformation, organizations need data-based insights that help them deliver on business outcomes. Accessing and acting on […]