Category: CPG

While artificial intelligence (AI) and generative AI remain a hotly debated topic, consumer goods companies seem to adopt these capabilities at lower rates. In a 2024 McKinsey global survey on AI, 71 percent of consumer goods leaders reported adopting AI for at least one business function. However, to gain a competitive advantage and unlock AI’s […]

While humans have been cooking with fire since their first appearance on Earth, we’ve come a long way from a slab of sabretooth meat hanging over a campfire. Like all corners of life, technology has evolved how we do things—and when it comes to cooking with fire, Traeger has led the charge on change. Established […]

The consumer goods industry is undergoing significant change—driven by rapid shifts in customer preferences, supply chain disruptions, and emerging technologies and regulations. Technology is set to transform consumer goods industry efficiency over the next several decades. Applying McKinsey Global Institute research on technology applications and likely maturity curves, we expect that within the next decade, […]

In the rapidly changing consumer goods landscape, brands must precisely capture and keep customer attention. With AWS and Amazon Ads, brands can tailor experiences, target audiences with pinpoint accuracy, and securely collaborate with third-party partners. This blog will explore how these tools drive tangible results. Deliver tailored customer experiences that pay off Customers today seek […]

Retail and consumer goods businesses are adopting generative AI to enhance customer experiences, improve operational efficiency, and create new revenue streams. Recent advancements in multimodal and image-generation large language models (LLMs) are also expanding visual data uses. For instance, Amazon’s generative AI tools help sellers create product descriptions and video ads, streamlining their operations and […]

Whether it is your first time attending Amazon Web Services (AWS) re:Invent or you are a regular, we look forward to seeing you in Las Vegas! This year, you will be able to explore hands-on workshops and technical sessions, browse the Expo floor, hear keynotes from AWS senior leaders, network with industry peers, and attend […]

Today, the consumer goods industry is facing challenges from slowed market growth, increased competition from digitally native brands, shifting consumer behaviors, commodities shortages spurred by the pandemic, and more. To push ahead, many consumer goods companies are adapting their businesses and rethinking relationships with their retailers, wholesalers, and consumers. AWS and its industry-specialized AWS Partners […]

The retail and consumer goods landscape is shifting seismically, with digital transformation at its core. Retailers and consumer brands are at various stages of this digital journey, each seeking tailored solutions to propel their businesses forward. To kick-start digital transformation, organizations need data-based insights that help them deliver on business outcomes. Accessing and acting on […]

In today’s health and beauty industry, success is more than skin deep. Brands have to stand for something bigger to win over the hearts and minds of consumers. Generation Z (Gen Z), a demographic with growing importance and influence, is moving away from fast beauty brands known for mass production. Instead, this generation seeks out […]

Consumer goods (CG) companies are facing several challenges. For starters, technology-driven convenience has shifted consumers away from traditional in-person shopping experiences. Today’s on-demand online model caters to consumers’ specific tastes—from the comfort of their preferred devices. And new entrants to the market are offering more choices than ever before. To stay competitive, CG companies are […]