Category: CPG

Whether it is your first time attending Amazon Web Services (AWS) re:Invent or you are a regular, we look forward to seeing you in Las Vegas! This year, you will be able to explore hands-on workshops and technical sessions, browse the Expo floor, hear keynotes from AWS senior leaders, network with industry peers, and attend […]

Today, the consumer goods industry is facing challenges from slowed market growth, increased competition from digitally native brands, shifting consumer behaviors, commodities shortages spurred by the pandemic, and more. To push ahead, many consumer goods companies are adapting their businesses and rethinking relationships with their retailers, wholesalers, and consumers. AWS and its industry-specialized AWS Partners […]

The retail and consumer goods landscape is shifting seismically, with digital transformation at its core. Retailers and consumer brands are at various stages of this digital journey, each seeking tailored solutions to propel their businesses forward. To kick-start digital transformation, organizations need data-based insights that help them deliver on business outcomes. Accessing and acting on […]

In today’s health and beauty industry, success is more than skin deep. Brands have to stand for something bigger to win over the hearts and minds of consumers. Generation Z (Gen Z), a demographic with growing importance and influence, is moving away from fast beauty brands known for mass production. Instead, this generation seeks out […]

Consumer goods (CG) companies are facing several challenges. For starters, technology-driven convenience has shifted consumers away from traditional in-person shopping experiences. Today’s on-demand online model caters to consumers’ specific tastes—from the comfort of their preferred devices. And new entrants to the market are offering more choices than ever before. To stay competitive, CG companies are […]

Ecommerce is set to capture 41 percent of global retail sales by 2027, according to research from Boston Consulting Group. Selling online differs greatly from selling offline, partly because it requires quality assurance without the help of physical touch. According to Wyzowl’s Video Marketing Statistics 2024, 82 percent of shoppers have made purchases directly after […]

While innovation has always been a cornerstone of the food and beverage industry, it has grown even more important for consumer goods companies seeking to drive volume after sales decreases in 2023. In fact, a survey by Deloitte found that 80% of executives plan to increase investments in production innovation in 2024, as “innovative products […]

After its re-invention in recent years, online retail is settling into a new cadence. Forward-thinking retailers are using this opportunity to improve the customer experience (CX) and deliver a truly unified, omnichannel experience. To achieve this, retailers are adopting flexible composable architecture and applications. This flexible approach breaks down the traditional silos between multiple channels […]

When beverage bottling company Coca-Cola Andina wanted to unlock better insights from its data to improve productivity, efficiency, and customer satisfaction, it realized that the cloud held the key to these benefits. So, the company migrated its entire on-premises data store to a newly created data lake on Amazon Web Services (AWS). Then, Coca-Cola Andina […]

India’s retail market is estimated to be worth USD1,407 billion in 2026 with general trade (or Kirana stores) holding around 80% of share in retail trade market. Consumer Packaged Goods (CPG) firms are at the forefront of adopting technology essential for their business. Leading e-retail firms including Amazon have capitalized on changing consumer behavior by leveraging […]