AWS for Industries
Author: Sharik Pahwa
Sharik Pahwa is an AWS Technical Account Manager dedicated to guiding customers throughout their AWS journey. With over 15 years of experience working with Linux and cloud platforms, he brings specialized expertise in container technologies. Based in the San Francisco, California area, Sharik enjoys spending his free time taking short drives with his family.
Next-generation programmatic advertising: How AWS RTB Fabric redefines the game
Real-time bidding has revolutionized digital advertising—every time a user browses a website, streams a video, or opens a mobile app, split-second auctions determine which ad appears. Ad buyers (demand-side platforms (DSPs)) and ad sellers (supply-side platforms) (SSPs)) transact millions of times per second, operating in a petabyte-scale, millisecond-latency world where even minor delays erode performance […]
Optimizing ad exchange infrastructure: Sharethrough’s journey from ALB to NLB
In the fast-paced world of programmatic advertising, every millisecond counts. Sharethrough recently embarked on an ambitious project to optimize their real-time bidding (RTB) exchange infrastructure. We’ll explore how Sharethrough, with support from Amazon Web Services (AWS), successfully migrated from Application Load Balancers (ALBs) to Network Load Balancers (NLBs), achieving significant cost savings and performance improvements. […]