AWS for Industries
Category: Marketing & Advertising
How Annalect Super-Charged Cross-Company Collaboration with Data Mesh
Generative AI, large language models (LLMs), and an ever-increasing emphasis on the value of data, has enterprises worldwide scrambling to optimize their data architecture and assets. This is in anticipation of a never-before-seen demand. Many organizations have solely focused on pulling all their data assets into one place with little consideration of the support required […]
How to build serverless entity resolution workflows on AWS
Consumers expect companies to engage with them in a highly relevant and personalized way regardless of channel. In a study done by Twilio, 60 percent of consumers say that they will make a repeat purchase after a personalized experience. A study from McKinsey & Company indicates that more than 70 percent of consumers expect a […]
Amazon Titan Embeddings for enhanced content recommendations to power 1:1 personalization
Customers are more connected than ever before and expect brands to interact with them in highly personalized ways irrespective of device or channel of engagement. Artificial intelligence (AI)-powered recommendation engines have proven to be an effective solution to deliver personalized experiences to consumers at scale. The machine learning (ML) model used by recommendation engines learns […]
4 Takeaways on Data Collaboration for Advertising and Marketing
Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. For advertising and marketing use cases, brands, media publishers, agencies and their partners want to collaborate using datasets that are stored across many different channels and applications to improve the […]
Advertising Week New York 2023’s key generative AI takeaways
With an ability to create new content and ideas like never before, generative artificial intelligence (AI) has captured the widespread attention and imagination across the advertising and marketing industry. In fact, by the close of 2025, less than two and a half years from now, three of every ten outbound marketing messages from enterprises will […]
AWS Clean Rooms: Privacy-enhanced collaboration use cases
Companies across industries are increasingly seeking ways to complement their first-party data to build a holistic view of their customers or business. This often means developing a view across channels and engagements, as well as complementing their first-party data with their business partners’ data. This need for data collaboration spans company size, geography, and industry. […]
AWS Advertising and Marketing planning guide for re:Invent 2023
Each year, thousands of attendees from around the world come to Las Vegas for Amazon Web Services (AWS) re:Invent. The AWS event offers an expansive array of presentations, panel discussions, hands-on learning sessions, networking opportunities, and more. To help attendees navigate relevant sessions and events, the AWS for Advertising & Marketing (AMT) team has created […]
Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS
Media Publishers, particularly broadcasters, are facing increased challenges in today’s fiercely competitive and rapidly expanding streaming landscape. Providing a personalized viewing experience has become a necessity to enhance the streaming experience to attract and retain viewers. To deliver personalized messaging at scale, it is essential to rapidly scale advertising operations, reduce time to market with […]
Acoustic gains 10X throughput rates modernizing their Send Engine on AWS
It is critical for marketing technology campaign platforms to send rich content, dynamically sourced, from their customer’s datasets to drive hyper personalized and relevant messaging to customers. The ability to seamlessly scale during multiple critical times of the year to meet high customer data volume demand, in real-time, can be resource challenging. Acoustic’s modernized Send […]
Tealium Delivers Cross-channel Customer Experiences with Amazon Personalize
Personalization is a key element in elevating the customer experience. It involves tailoring products, services, and interactions to meet the unique needs and preferences of each individual customer. When done effectively, personalization impacts positively business performance, making customers feel understood and valued. It also helps businesses differentiate themselves from competitors, increasing loyalty and advocacy. Personalized […]