Category: Marketing & Advertising

Amazon Web Services (AWS) customers across the advertising and marketing industry are seeking to further protect their customers’ information by limiting the movement and sharing of data outside of their control. For example, customers with first-party customer data often want to keep that data securely stored inside their own AWS account. This creates a challenge […]

Customer data platforms (CDPs) have become a widely adopted tool by marketers. And it’s no surprise, with its promise of unified customer data in an accessible and regularly updated solution, it meets many of today’s marketing and advertising needs including improving the customer experience by powering personalization at scale. The CDP feeds data from various […]

Advertisers and agencies often ask how they can use AWS to improve performance and understanding of their campaigns running on Amazon Ads. For example, customers want to use AWS to query and analyze results from Amazon Marketing Cloud (AMC), Amazon Ads’ cloud-based data clean room that allows advertisers to perform custom campaign analytics with strict […]

Advertisers have traditionally relied on third-party cookies and device identifiers to deliver tailored advertising to specific consumers and provide recommendations through mobile apps, streaming TV, and web experiences. But as the advertising industry reduces its reliance on cookies and identifiers in favor of protecting consumer privacy, industry customers are exploring new opportunities to improve how […]

Zeta Global is a leading cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers. The Zeta Marketing Platform (ZMP) enriches your data with 225+ million consumer profiles. It offers proprietary and transactional signals, providing individualized experiences across the customer journey. Zeta needed to accelerate the pace of innovation to keep up […]

The deprecation of device identifiers and third-party cookies has accelerated the need for advertisers, data providers, and media companies to collaborate directly as they seek to understand customers, plan media campaigns, and analyze path-to-purchase. At the same time, privacy regulations, consumer trust, and intellectual property protection are driving the need for increased data security and governance […]

There were 85+ new service announcements over the course of AWS re:Invent 2021, along with other announcements from partners and solution teams, so to make it easy for advertising and marketing technology customers to see relevant news, here’s a list of the top 10 announcements specific to the industry. 1. AWS Graviton3 processors and new […]

With the expansion of data privacy laws and deprecation of consumer identifiers such as third-party cookies, customers across the advertising and marketing industry are investing in first-party data and identity solutions that allow them to connect, control, and activate data quickly and securely. However, challenges like data security, interoperability of identity data between parties, and […]

Advertising platforms running scaled data workloads typically need to ingest terabytes or petabytes per month of fine-grained data about digital events such as ad impressions or ad clicks—all while controlling costs. For platforms running ultra-low latency real-time bidding and ad serving workloads, performance and cost requirements are even more extreme. Ad tech companies must respond […]

Customer intelligence company Acxiom provides data-driven solutions that help marketers worldwide better understand their customers to create better customer experiences and drive business growth. To deliver these customer experiences, Acxiom builds and manages a large number of machine learning (ML) models on Amazon Web Services (AWS), using services like Amazon EMR—a solution for rapidly processing, […]