AWS for Industries

Category: Marketing & Advertising

How to create a unified view of your consumer

Introduction Creating a comprehensive, 360-degree view of your customer in today’s competitive business landscape improves end-customer experience, operational strategy, and marketing efficiency. Customer behavior is moving from in-person transactions in brick-and-mortar locations to online, personalized interactions fueled by data. Companies are capable of learning more about their customers if they can sort through the noise. […]

How Ogury is addressing signal loss in digital advertising with AI-powered persona targeting using Amazon Bedrock

How Ogury is tackling signal loss in digital advertising with AI-powered persona targeting using Amazon Bedrock

Ogury is a global AdTech leader in Personified Advertising. The company recently launched Ogury One, a breakthrough advertising platform fully built on Amazon Web Services (AWS), which delivers targeting based on personas—anonymized groups categorized by common attributes, interests, and purchase intentions—instead of tracking individuals. Personified Advertising leverages zero-party data collected through large-scale surveys—enriched with billions […]

Yahoo DSP Ad Targeting team uses Amazon SageMaker to reduce operating cost and increase audience reach

Yahoo DSP Ad Targeting Uses Amazon SageMaker To Reduce Operating Cost and Increase Audience Reach

Introduction and context Yahoo offers an omnichannel Demand-Side Platform (DSP) that gives advertisers top-notch technology, massive scale, access to premium supply, and trusted consumer relationships. Demand-side platforms are used in digital advertising to enable advertisers and agencies to purchase ad inventory from multiple ad exchanges and supply-side platforms (SSPs) through a single interface. Yahoo’s DSP […]

How Yahoo DSP Supercharged Their Advertising Tech with AWS Graviton processors

How Yahoo DSP Supercharged Their Advertising Tech with AWS Graviton processors

In today’s fast-paced digital advertising landscape, every millisecond and dollar counts. Following a rapid migration to the cloud, Yahoo DSP focused on reducing its cost and latency. Selecting the best compute instance for each workload was the target, as it was among the most significant cost items amidst aggressive budgeting goals. How Yahoo DSP Approached […]

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Your guide to AWS for Advertising & Marketing at re:Invent 2024

Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, re:Invent 2024 brings an unparalleled opportunity to explore the latest innovations in cloud-powered advertising and marketing technology. Get ready for the thirteenth edition of AWS re:Invent, in Las Vegas (Dec. 2 – 6), to immerse yourself in a world of knowledge, inspiration, and […]

Iterable close the Last Mile gap with Amazon Bedrock

Iterable close the Last Mile gap with Amazon Bedrock

The phrase “last mile” is frequently used across industries to refer to the critical final step in delivering value. In the world of analytics, this ‘last mile’ means bridging the gap between insights and taking action, and explain, how specific actions can correspond to the larger picture. As an artificial intelligence (AI)-powered customer communication platform, […]

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Barcelo Hotel Group achieves campaign efficiency by accelerating first-party audience effectiveness with Tealium and Amazon Marketing Cloud

As the digital marketing landscape rapidly evolves, the ability to leverage effective first-party audience signals has become crucial for advertisers to deliver personalized and relevant ad experiences. Brands collect first party audience signals from multiple customer touch points throughout the customer journey which they use to create targeted audience segments. These brands then seek new […]

Downdetector Enhances Resilience with AWS Multi-Region Serverless Architecture

Downdetector Enhances Resilience with AWS Multi-Region Serverless Architecture

In today’s digital era, ensuring the resilience and availability of online services is critical. When service disruptions occur, they can have far-reaching impacts across various industries, including advertising and marketing. Downdetector helps minimize the impact on advertising campaigns, data analytics, and customer engagement initiatives, ensuring seamless digital experiences for consumers. Downdetector by Ookla, provides real-time […]

Unlock data insights across multi-party datasets using AWS Entity Resolution on AWS Clean Rooms without sharing underlying data

Unlock data insights across multi-party datasets using AWS Entity Resolution on AWS Clean Rooms without sharing underlying data

The marketing and advertising technology landscape is undergoing transformation driven by fragmented consumer media and sales channels, new privacy regulations, and a rapid shift toward AI-enabled customer engagement. Companies across industries want to deliver personalized customer experiences and optimized advertising campaigns but struggle with siloed, duplicative, or missing data which hinders real-time use cases. A […]

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Nielsen empowers agencies with Advanced Audience media planning and measurement on AWS Clean Rooms

With the changing landscape of loss in signal addressability and with companies prioritizing consumer privacy, data protection, and data control, Nielsen is using privacy-enhancing technology on Amazon Web Services (AWS) like AWS Clean Rooms—a service that helps you collaborate with your partners without sharing raw data—to help agency customers better understand the impact of their […]