AWS for Industries

Category: Marketing & Advertising

Introducing four new solutions that help customers integrate AWS Clean Rooms into their advertising workflows

At AWS re:Invent 2022, we announced the preview of AWS Clean Rooms, a new analytics service that helps customers collaborate with their partners to more easily and securely analyze their collective datasets—without sharing or revealing underlying raw data. The service is particularly relevant for brands, media publishers, agencies, and their partners who are looking to […]

Building a privacy-first contextual-intelligence solution for advertising on AWS

Introduction Advertisers and ad publishers have traditionally relied on third-party cookies, device identifiers, and enriched data from data-management platforms to deliver personalized experiences based on user preferences. With the deprecation of third-party cookies planned for early 2024, changes in device identifiers, and more stringent privacy laws (such as the General Data Protection Regulation [GDPR] and […]

How GumGum provides sub-10 ms contextual data for real-time digital ad bidding with AWS Outposts

Overview GumGum is a global digital advertising platform that specializes in contextual marketing, facilitating advertisers in marketing ads based on digital media content. GumGum offers Verity, which uses in-house computer vision (CV) and natural-language processing (NLP) models to scan images, audio, text, and videos across webpages, social media, over-the-top (OTT) video, and connected TV (CTV), […]

Fast track data-driven insights for advertising and marketing with Databricks accelerators on AWS

Optimizing spending in the advertising and marketing industry—whether that means delivering more personalized campaigns to customers or attracting higher-quality users—is always an iterative process. Data scientists and data engineers are constantly maneuvering through advertising, marketing, and sales data to measure effectiveness and uncover insights that improve the way their companies connect with consumers. To help […]

Introducing Amazon Marketing Cloud Uploader from AWS

First-party signals are key to a brand’s advertising efforts, yet they become powerful only when they are translated into informative and actionable insights. However, processing and preparing data can often be a manual and time-consuming task for brands that want to upload that data into various platforms. Customers often look to Amazon Web Services (AWS) […]

How Storygize and Sharethrough are using AWS PrivateLink to reduce costs and increase revenue

In this blog, we will walk you through how Amazon Web Services (AWS) ad tech customers Storygize and Sharethrough used AWS PrivateLink, which establishes connectivity between virtual private clouds (VPCs) and AWS services without exposing data to the internet, to improve security, reduce networking costs, and increase revenue. Storygize is a demand-side platform (DSP), which […]

Introducing AWS for Advertising & Marketing: Helping customers reinvent the industry with purpose-built services, solutions, and partners

Advertising and marketing technology is experiencing unprecedented disruption and transformation. For example, exponential growth in media consumption creates infrastructure challenges for companies to handle tens of millions of requests per second at single-digit millisecond latency. Companies across the industry need mechanisms to collaborate and interoperate across advertising and marketing platforms, but also want to protect […]

Salesforce innovates its CRM offerings and accelerates global growth by building on AWS

Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic partnership focused on technical alignment and joint development. Building on AWS storage, compute, and artificial intelligence (AI) solutions, Salesforce innovates and deploys new business applications, […]

Deploy embedded services with privacy-safe controls on AWS

Amazon Web Services (AWS) customers across the advertising and marketing industry are seeking to further protect their customers’ information by limiting the movement and sharing of data outside of their control. For example, customers with first-party customer data often want to keep that data securely stored inside their own AWS account. This creates a challenge […]

view your CDP as one piece of hte C360 puzzle

5 Steps to Successful CDP Adoption for Advertisers and Marketers

Customer data platforms (CDPs) have become a widely adopted tool by marketers. And it’s no surprise, with its promise of unified customer data in an accessible and regularly updated solution, it meets many of today’s marketing and advertising needs including improving the customer experience by powering personalization at scale. The CDP feeds data from various […]