Category: Marketing & Advertising

Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, re:Invent 2024 brings an unparalleled opportunity to explore the latest innovations in cloud-powered advertising and marketing technology. Get ready for the fourteenth edition of AWS re:Invent, in Las Vegas (Dec. 2 – 6), to immerse yourself in a world of knowledge, inspiration, and […]

The phrase “last mile” is frequently used across industries to refer to the critical final step in delivering value. In the world of analytics, this ‘last mile’ means bridging the gap between insights and taking action, and explain, how specific actions can correspond to the larger picture. As an artificial intelligence (AI)-powered customer communication platform, […]

As the digital marketing landscape rapidly evolves, the ability to leverage effective first-party audience signals has become crucial for advertisers to deliver personalized and relevant ad experiences. Brands collect first party audience signals from multiple customer touch points throughout the customer journey which they use to create targeted audience segments. These brands then seek new […]

In today’s digital era, ensuring the resilience and availability of online services is critical. When service disruptions occur, they can have far-reaching impacts across various industries, including advertising and marketing. Downdetector helps minimize the impact on advertising campaigns, data analytics, and customer engagement initiatives, ensuring seamless digital experiences for consumers. Downdetector by Ookla, provides real-time […]

The marketing and advertising technology landscape is undergoing transformation driven by fragmented consumer media and sales channels, new privacy regulations, and a rapid shift toward AI-enabled customer engagement. Companies across industries want to deliver personalized customer experiences and optimized advertising campaigns but struggle with siloed, duplicative, or missing data which hinders real-time use cases. A […]

With the changing landscape of loss in signal addressability and with companies prioritizing consumer privacy, data protection, and data control, Nielsen is using privacy-enhancing technology on Amazon Web Services (AWS) like AWS Clean Rooms—a service that helps you collaborate with your partners without sharing raw data—to help agency customers better understand the impact of their […]

Generative AI, large language models (LLMs), and an ever-increasing emphasis on the value of data, has enterprises worldwide scrambling to optimize their data architecture and assets. This is in anticipation of a never-before-seen demand. Many organizations have solely focused on pulling all their data assets into one place with little consideration of the support required […]

Consumers expect companies to engage with them in a highly relevant and personalized way regardless of channel. In a study done by Twilio, 60 percent of consumers say that they will make a repeat purchase after a personalized experience. A study from McKinsey & Company indicates that more than 70 percent of consumers expect a […]

Customers are more connected than ever before and expect brands to interact with them in highly personalized ways irrespective of device or channel of engagement. Artificial intelligence (AI)-powered recommendation engines have proven to be an effective solution to deliver personalized experiences to consumers at scale. The machine learning (ML) model used by recommendation engines learns […]

Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. For advertising and marketing use cases, brands, media publishers, agencies and their partners want to collaborate using datasets that are stored across many different channels and applications to improve the […]