Category: Marketing & Advertising

In this blog we explore how Liftoff built and scaled Cortex, their AI-powered growth platform, on AWS using the latest neural network technology and AWS Graviton Processors. We discuss how Cortex addresses the challenges of training hundreds of models per day, with over 1 Petabyte of new data daily. All, while lowering infrastructure costs and improving customer performances.

TripleLift is a digital advertising company reinventing ad placements at the intersection of creative, media, and data. Its marketplace serves the world’s leading brands, publishers, streaming companies, and demand-side platforms, propelling TripleLift to execute over 7 trillion ad transactions monthly through their real-time bidding (RTB) service. Customers choose TripleLift because of its addressable offerings—from native […]

As digital advertising continues to evolve, cross-media measurement has become a tool for advertisers seeking to understand the reach and impact of their campaigns across various platforms. To enable it, Fifty5Blue collaborated with the industry as part of the Origin cross-media measurement initiative to create a Virtual People Model. This model is based on Fifty5Blue’s […]

Machine learning (ML) models operate directly in the critical path of ad delivery, influencing bidding, pricing, and campaign optimization under strict latency, reliability, and correctness requirements. These models are trained frequently on large volumes of historical auction data and produce deterministic artifacts that downstream serving systems rely on for consistent behavior in production. Historically, Kargo, […]

Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, Amazon Web Services (AWS) re:Invent 2025 brings an unprecedented opportunity to explore the transformative power of cloud-powered advertising and marketing technology (AMT). Join us at re:Invent 2025 in Las Vegas (December 1-5) to immerse yourself in a world of knowledge, inspiration, and networking […]

With explosive growth in content volume across social media platforms and the imperative for real-time machine learning (ML) model training, Integral Ad Science (IAS) required a solution. It needed to be capable of facilitating ongoing content classifier development, mitigating manual annotation delays, and maximizing processing throughput during peak demands. IAS stands as a global leader […]

Real-time campaign performance visibility empowers Amazon Ads advertisers to seize optimization opportunities the moment they emerge. Amazon Marketing Stream integrated with Amazon Web Services (AWS) unlocks powerful business capabilities that transform advertising investments into precision-driven growth engines. We will present options for how Amazon Ads advertisers can deploy infrastructure to support Amazon Marketing Stream on […]

How do you know that an entity matching ruleset or model is actually accurate enough? Whether evaluating multiple identity providers or building your own matching rules, companies need to establish clear, accuracy level criteria they want to achieve, as well as the framework to measure and compare different approaches objectively. Companies who do not measure […]

Companies across industries aim to deliver personalized customer experiences and optimized advertising campaigns by resolving customer identities. However, being able to reliably match records across fragmented, inconsistent, and often messy datasets can be hard and complicated. Organizations using traditional rule-based matching techniques to help match exact records often miss valuable connections due to slight variations […]

In the fast-paced world of programmatic advertising, every millisecond counts. Sharethrough recently embarked on an ambitious project to optimize their real-time bidding (RTB) exchange infrastructure. We’ll explore how Sharethrough, with support from Amazon Web Services (AWS), successfully migrated from Application Load Balancers (ALBs) to Network Load Balancers (NLBs), achieving significant cost savings and performance improvements. […]