AWS for Industries
Category: AWS Clean Rooms
Five key takeaways on data clean room collaboration from Cannes Lions
Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking to future-proof their approach to more securely collaborating with their partners on their collective datasets. […]
Connecting Google Analytics data in AWS Clean Rooms
Businesses across industries increasingly want to complement their first-party data with partners in order to generate more insights for use cases such as creating a more complete view of their customers, optimizing marketing and advertising campaigns, and improving reporting and measurement. At the same time, these companies want to protect their underlying data and are […]
Learning From the IBM PC: How an open hardware platform for automotive applications can help transform the industry
Drawing a parallel to the story of the IBM PC, this blog post shows how the introduction of an open hardware platform for automotive applications might create a similar environment driving innovation, disruption, and transformation for the automotive industry. This blog post also discusses the potential advantages for the first automotive company to release such […]