AWS for Industries

Category: AWS Clean Rooms

AWS Clean Rooms team at Amazon Port at Cannes Lions

Five key takeaways on data clean room collaboration from Cannes Lions

Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking to future-proof their approach to more securely collaborating with their partners on their collective datasets. […]

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Connecting Google Analytics data in AWS Clean Rooms

Businesses across industries increasingly want to complement their first-party data with partners in order to generate more insights for use cases such as creating a more complete view of their customers, optimizing marketing and advertising campaigns, and improving reporting and measurement. At the same time, these companies want to protect their underlying data and are […]

Learning from the IBM PC_feature card

Learning From the IBM PC: How an open hardware platform for automotive applications can help transform the industry

Drawing a parallel to the story of the IBM PC, this blog post shows how the introduction of an open hardware platform for automotive applications might create a similar environment driving innovation, disruption, and transformation for the automotive industry. This blog post also discusses the potential  advantages for the first automotive company to release such […]