AWS for Industries
Author: Eric Beard
Eric is the Global Technical Lead for Digital Customer Experience partners at Amazon Web Services in Seattle, Washington. His technology career spans two decades, preceded by service in the United States Marine Corps as a Russian interpreter and arms control inspector. Eric is passionate about technology, but also loves to unplug and spend a few weeks every year backpacking in the wilderness.
5 Steps to Successful CDP Adoption for Advertisers and Marketers
Customer data platforms (CDPs) have become a widely adopted tool by marketers. And it’s no surprise, with its promise of unified customer data in an accessible and regularly updated solution, it meets many of today’s marketing and advertising needs including improving the customer experience by powering personalization at scale. The CDP feeds data from various […]