AWS for Industries
Author: Jordi Fernandez Moledo
Jordi Fernandez Moledo is a Senior Specialist Solutions Architect for Retail at AWS, where he leverages his experience in the retail industry to help AWS customers innovate and scale. Before joining AWS, Jordi spent more than seven years at adidas helping the company achieve its digital ambitions. He holds degrees in Telecommunications, Electronics, and Computer Science.
Goodbye, generic shopping: Three ways to personalize the customer retail experience
The expectations of the retail customer have changed permanently. Pandemic-influenced adaptations to shopping, such as buy-online-pick-up-in-store (BOPIS) and buy-now-pay-later (BNPL), as well as an increasingly competitive digital commerce landscape, have made it more critical than ever to personalize customers’ retail experiences. To stand out and reach customers most likely to be ready to buy, keep […]