AWS for Industries
Author: Karen Corn
Karen Corn is a Senior Product Marketing Manager at Liftoff Mobile, with nearly 15 years of experience in digital advertising. With a background spanning both advertiser and AdTech roles, Karen brings a unique, full-funnel perspective to product marketing. Prior to joining Liftoff, she led User Acquisition, Retention, and CRM teams for over a decade, driving growth strategies and performance at scale. Today, Karen leverages that hands-on operator experience to help shape product positioning and go-to-market strategy that resonates with modern marketers.
How Liftoff improved conversion performance and reduced infrastructure costs with Cortex using AWS Graviton
In this blog we explore how Liftoff built and scaled Cortex, their AI-powered growth platform, on AWS using the latest neural network technology and AWS Graviton Processors. We discuss how Cortex addresses the challenges of training hundreds of models per day, with over 1 Petabyte of new data daily. All, while lowering infrastructure costs and improving customer performances.