AWS for Industries
Author: Keely O'Neill
Keely O'Neill is a Senior Integrated Marketing Manager for Sports Marketing at Amazon Web Services (AWS), where she leads integrated marketing for partnerships with Formula 1, Ferrari, and Bundesliga. With over twelve years of experience in experiential marketing, community engagement, and digital marketing, Keely brings unique expertise in creating impactful customer experiences through strategic campaigns driven by curiosity and data insights. Prior to her current role, she drove global marketing for AWS Startups and held positions at Brooks Running Company and Tableau Software.
How AWS supports Scuderia Ferrari HP to optimize Formula 1® power unit assembly process
In the high-stakes world of Formula 1 (F1), where victory is measured in milliseconds, innovation is vital for continued success. For decades, teams have pushed the boundaries of automotive engineering, constantly seeking that elusive competitive edge. The collaboration between Scuderia Ferrari HP and Amazon Web Services (AWS) is redefining the assembly process with data-driven manufacturing. […]