AWS for Industries
Author: Marina Klusas
Marina Klusas is SVP of Global Partnerships and Alliances at Amperity, the leading customer data platform (CDP) for enterprise consumer brands. In this role, Marina designed and is currently advancing Amperity’s global ecosystem of cloud partners, ISV tech partners, system integrators, and strategy consulting firms across high-growth markets to accelerate business impact for customer-centric brands and transform siloed customer data into world-class customer experiences. With over 15 years of experience in Adtech strategically enabling Fortune 100 brands to take measurable actions to retain, acquire, and grow their customers and engagement, Marina has held senior executive positions at Resonate, Comscore, and Gravy Analytics. Marina holds an MSc from the London School of Economics in Media Regulation and Policy.
How cloud-based customer data platforms are helping travel brands reignite growth
Customers are coming back to travel brands in droves, eager to venture to new places and sample new experiences. But customers have changed a lot over the past 2 years. They’ve acquired new needs and buying habits and experimented with new products, services, and brands. That poses a challenge for travel and hospitality companies who […]