AWS for Industries
Author: Chip Reno
Chip Reno is the Worldwide Technical Product Manager for the Advertising and Marketing Industry at AWS. For over 10 years he has led the strategy and development of enterprise media optimization platforms. He was the founder and CEO of two successful technology startups, before consulting at EY and building T-Mobile's internal Ad Tech infrastructure. At AWS, Chip is focused on building solutions to make clean rooms, customer data platforms, identity graphs, and other privacy enhancing technologies easier to use and help customers optimize media in an ever-changing privacy landscape.
Introducing Amazon Marketing Cloud Uploader from AWS
First-party signals are key to a brand’s advertising efforts, yet they become powerful only when they are translated into informative and actionable insights. However, processing and preparing data can often be a manual and time-consuming task for brands that want to upload that data into various platforms. Customers often look to Amazon Web Services (AWS) […]
Introducing Amazon Marketing Cloud Insights on AWS
Advertisers and agencies often ask how they can use AWS to improve performance and understanding of their campaigns running on Amazon Ads. For example, customers want to use AWS to query and analyze results from Amazon Marketing Cloud (AMC), Amazon Ads’ cloud-based data clean room that allows advertisers to perform custom campaign analytics with strict […]