AWS Teams Up with Wingstop to Deliver Wings to Millions During March Hoops Tournament

AWS-powered Digital Platform Enables Wingstop to Handle Massive Order Volumes as Fans Tune in for Basketball’s Biggest Tournament

As March Hoops is underway and millions of fans have settled in for weeks of action, Wingstop is Here™. AWS announced today that MyWingstop™, the restaurant chain’s AWS-powered digital ordering platform, is prepared to handle the surge in demand as basketball fans across the country order wings throughout the tournament—building on the infrastructure that successfully delivered tens of millions of wings during the Big Game in February.

With more than 70% of Wingstop’s domestic sales now happening through digital channels, the company has made cloud infrastructure and AI-powered technology central to its game day strategy. The MyWingstop platform, built on Amazon Web Services (AWS), is designed specifically to perform flawlessly during the year’s biggest sports moments, from championship games to tournament weekends.

“Wingstop has built a highly digital business, and that requires a technology platform that can perform reliably at scale,” said Brad Brewer, Chief Commercial Officer at Wingstop. “Running our platform on AWS gives us the flexibility and stability to support millions of digital transactions during major sports moments, while continuing to innovate across our customer experience and restaurant operations—and deliver consistent performance across everyday occasions.”

“Restaurants today depend on resilient cloud infrastructure to deliver reliable digital experiences for their guests,” said Deborah Matteliano, AWS’s Global Head of Restaurants and Food Tech. “We’re proud to support Wingstop with the scalable infrastructure that helps keep their systems running smoothly during their busiest moments, especially when millions of fans are counting on them during March Hoops and beyond.”

Proven Performance Under Pressure

Wingstop’s technology capabilities were put to the test during the Big Game in February, when the company’s digital platform handled one of the restaurant industry’s most demanding performances. The results demonstrated the power of the AWS infrastructure with tens of millions of wings provided.

That same infrastructure is now supporting March Hoops with technology that can handle massive simultaneous order volumes without slowing down, especially when fans are ordering during tournament upsets and championship games.

AI-Powered Ordering Built for Tournament Moments

Rather than relying on off-the-shelf solutions, Wingstop built MyWingstop, a proprietary AI-powered ordering platform running on AWS. The platform manages millions of real-time transactions while maintaining performance when order volume spikes during crucial game moments.

The platform’s AI capabilities help anticipate which menu items will be most popular during tournament games and ensure restaurants are prepared for demand surges — keeping operations running smoothly when orders flood in during buzzer-beaters and overtime finishes.

Looking Ahead: Summer Soccer and Beyond

As Wingstop executes during March Hoops, the company is already looking ahead to global soccer tournaments this summer and the full calendar of sports moments that help drive their business throughout the year. By building MyWingstop on AWS, the company has gained complete control over their customer data and the ability to innovate on their own timeline—critical advantages as consumer expectations continue to rise and digital ordering becomes the norm.

From the Big Game to March Hoops to summer soccer and beyond, Wingstop has transformed every major sports moment into an opportunity to acquire new customers, strengthen loyalty, and prove that when the pressure is on, their technology delivers.