AWS for Industries
Tag: Consumer Packaged Goods
A CDP for CPG?!
A Customer Data Platform (CDP) for CPG manufacturers?! Yes. Let’s start by defining a Customer Data Platform (CDP): A CDP is a technology platform that creates a persistent, unified customer view (e.g., a single view of customer activity). Data is pulled from multiple sources, cleaned, and combined to create a single customer profile. For example, […]
How CPGs are using data and analytics to drive change and value
Two weeks ago, we dug into the question of how data and analytics enables consumer packaged goods (CPG) enterprises to unlock innovation with a group of over 40 CPG visionaries at the CGT Analytics Unite conference in Chicago. We asked the CPG leaders to organize themselves by functions and select two to three data and […]
Recap of re:Invent 2021 for the CPG Industry
A couple of weeks ago at AWS re:Invent 2021, we announced more than 50 new products and services. If you have time, be sure to watch Adam Selipsky’s keynote address to hear major news, and also read the Top Announcement of AWS re:Invent 2021 blog post to learn even more details about some of our […]
Make the most of AWS re:Invent 2020 – Consumer Packaged Goods (CPG) Attendee Guide
AWS re:Invent routinely fills several Las Vegas venues with standing-room only crowds, but in 2020 it was an all-virtual and free event. We had an exciting program for the Consumer Packaged Goods (CPG) industry with five keynotes, 18 leadership sessions, and over 500 breakout sessions beginning November 30. The sessions provided insights into how AWS […]