Tag: data privacy

Amazon Web Services (AWS) customers across the advertising and marketing industry are seeking to further protect their customers’ information by limiting the movement and sharing of data outside of their control. For example, customers with first-party customer data often want to keep that data securely stored inside their own AWS account. This creates a challenge […]

Advertisers have traditionally relied on third-party cookies and device identifiers to deliver tailored advertising to specific consumers and provide recommendations through mobile apps, streaming TV, and web experiences. But as the advertising industry reduces its reliance on cookies and identifiers in favor of protecting consumer privacy, industry customers are exploring new opportunities to improve how […]

The deprecation of device identifiers and third-party cookies has accelerated the need for advertisers, data providers, and media companies to collaborate directly as they seek to understand customers, plan media campaigns, and analyze path-to-purchase. At the same time, privacy regulations, consumer trust, and intellectual property protection are driving the need for increased data security and governance […]