Tenovos Glass powered by Amazon Nova: Next-Generation Content Intelligence for Retailers and Brands

Today’s retailers and brands face mounting pressure to manage vast libraries of digital assets while ensuring the content they invest in delivers business value. Without the ability to deliver meaningful, data-driven insights, traditional Digital Asset Management (DAM) solutions often fall short, leaving organizations struggling to truly understand and optimize content performance.

In this post, we’ll explore how Tenovos Glass, a groundbreaking content intelligence solution powered by Amazon Nova, can revolutionize your content management strategy and drive better business outcomes.

The Evolution of Digital Asset Management

While DAM systems have long been the cornerstone of content organization, they have struggled to keep pace with the exponential growth of digital asset libraries and the increasing demand for clear, actionable insights into how those assets are used and perform. Organizations find themselves navigating a complex web of content scattered across multiple platforms and repositories—from social media management tools to e-commerce systems, creative design applications, and external agency portals. This fragmentation creates invisible silos where valuable assets become isolated, leading to inefficiencies as teams unknowingly duplicate work or struggle to find the resources they need.

As content moves between various platforms and teams, organizations face escalating challenges related to version control, brand consistency, and usage rights tracking. For global brands, these challenges multiply exponentially as they manage regional variations, navigate different time zones, and adapt to local market requirements—all while trying to piece together disconnected analytics to understand their content’s true return on investment (ROI).

Ultimately, the proliferation of product and marketing content has created a clear demand for intelligent solutions that can unify, analyze, and optimize content operations across the entire digital ecosystem.

Introducing Tenovos Glass: Next-Generation Content Intelligence

Tenovos Glass represents a paradigm shift in content management, offering a suite of powerful features that complement and enhance existing DAM solutions.

At its core, Tenovos Glass is built on three key pillars:

1. Visualization: Discover and organize assets with unprecedented clarity by using AI-powered insights to surface the most relevant content.

2. Utilization: Track content publication across channels for a holistic view of where and how assets are being used.

3. Effectiveness: Analyze performance data to understand which content resonates with audiences and drives results.

By combining these pillars, Tenovos Glass empowers organizations to make data-driven decisions about their content strategy, ensuring every asset contributes to business objectives.

End-to-End Intelligence Powered by Amazon Nova

Amazon Nova is a new generation of state-of-the-art foundation models (FMs) that deliver frontier intelligence and industry-leading price performance, available on Amazon Bedrock. Amazon Nova models include understanding models, creative content generation models, and speech-to-speech models. Using advanced natural language processing and computer vision technologies, these models can interpret nuanced creative briefs, decode brand guidelines, and analyze visual assets with human-like comprehension.

Tenovos Glass uses Amazon Nova across the entire content ecosystem to analyze and categorize content from diverse sources—social media platforms, DAM systems, creative tools, and agency portals—to create intelligent connections between related assets.

Consider this practical scenario: Your team receives a marketing brief for a new sustainable fashion collection launch. As soon as you upload the brief to Tenovos Glass, Amazon Nova analyzes the document and understands not just the basic requirements, but the deeper creative intent. It recognizes that the campaign emphasizes eco-friendly materials, targets environmentally conscious millennials, and requires a specific tone that balances luxury with sustainability. Within seconds, the system surfaces relevant existing assets—perhaps a lifestyle video that performed well with the same demographic, product photos that effectively showcased sustainable materials, or social media copy that successfully conveyed similar messaging. It even identifies which creative elements have historically driven the highest engagement rates among your target audience, helping you make data-driven decisions about your campaign strategy from the very beginning.

From Content Chaos to Creative Clarity: A Real-World Success Story

The high cost of unmanaged content
A global consumer packaged goods company investing billions of dollars annually in content and media production faced a critical mandate from its CFO: reduce content spend by 10 percent year over year. A global advertiser, the company struggled to launch timely, targeted campaigns tailored across markets, products, regions, languages, and demographics.

The company’s marketing teams relied heavily on third-party agencies to maintain agility and deliver compelling creative. When starting a new campaign, teams typically searched for related content assets across a fragmented digital landscape. The company maintained 10 to12 distributed systems and repositories, including a centralized global DAM, an intranet portal, and a variety of departmental tools like Box and Google Drive. However, poor metadata management severely limited content searchability across these systems, and teams frequently recreated assets that already existed simply because they couldn’t find them.

A Content Valuation Assessment revealed a stark reality: only 40 percent of the company’s assets had been uploaded to the centralized DAM. This lack of visibility created significant inefficiencies that delayed campaign launches and reduced speed-to-market.

Tenovos Glass unifies, enriches, and activates content data

To address these challenges, the company implemented Tenovos Glass, seamlessly integrating the system with its existing campaign and marketing resource management (MRM) tools using Tenovos Connect’s low-code/no-code flexibility. The solution utilizes Amazon Nova Pro to analyze campaign briefs and automatically capture sentiment, objectives, and desired creative outputs.

Tenovos Glass transformed the company’s content operations by automatically indexing and enriching content across the enterprise with AI-derived metadata. This dramatically improved content discoverability by enabling advanced semantic search capabilities across repositories. The system generated dynamic asset categories and taxonomies that intuitively connected creative brief concepts with existing assets.

Furthermore, Tenovos Glass tracked asset utilization and performance across various channels, highlighting high-performing content for effective reuse and repurposing. During this process, the team uncovered a surprising insight: only about 30 percent of all produced content ever reached customers.

Faster campaigns, lower costs, and greater impact

Since implementing Tenovos Glass, the company has witnessed a remarkable transformation in its content operations. Marketing teams now find content discovery significantly less frustrating and more operationally efficient, leading to faster campaign launches. By reducing content duplication and waste, the system’s enhanced asset discoverability and reuse capabilities have significantly decreased agency and production costs.

In addition, the advanced AI-driven workflows have streamlined communication between internal and external teams and empowered marketers to consistently identify and leverage high-performing content, driving superior creative outcomes. The result is faster market responsiveness with fewer resources and lower costs. Most importantly, the marketing team successfully met its cost reduction targets without compromising content quality or campaign effectiveness.

This journey demonstrates how intelligent content management can transform traditional digital asset management into a strategic driver of business value. By implementing Tenovos Glass, the company not only solved its immediate cost-reduction challenge but also established a foundation for more efficient, data-driven content operations.

The Future of Content Intelligence

As the digital landscape continues to evolve, the ability to derive actionable insights from your content is crucial. Tenovos Glass, powered by Amazon Nova, positions your organization at the forefront of this evolution, enabling you to unlock the full potential of your digital assets.

Ready to transform your approach to content management and drive unprecedented ROI? Start leveraging the power of Tenovos Glass and Amazon Nova today:

1. Visit Tenovos Glass in AWS Marketplace to learn more about the solution’s capabilities.

2. Schedule your complimentary Content Valuation Assessment, available exclusively to AWS customers and prospects, to see how Tenovos Glass can impact your specific business needs. Assessment areas of focus include content inventory and visualization, media type analysis, performance metrics, metadata quality, MarTech integrations, and automations/AI opportunities.

3. Join the content intelligence revolution and stay ahead in the competitive digital landscape.