Category: Uncategorized

We’ve heard your feedback: handling “Address Blacklisted” errors is a major hassle. We have been working to make that experience more intuitive, and are happy to announce that today we launched the blacklist’s replacement, the Amazon SES suppression list. Like the blacklist, the suppression list is a list of recipient addresses that Amazon SES blocks […]

The best practice is to only send mail to people who have specifically asked for your mail, and who have recently interacted with your site.  “Interacted” can mean different things to different people, but generally it means they have logged in to your website, they have recently done business with you, or they have opened or […]

As you probably know, Amazon SES has a set of sending limits to control how many emails you can send per 24 hours (your daily sending quota) and how many emails you can send per second (your maximum send rate). Although these limits might seem, well, limiting, we have them in place to protect you. […]

Now that we’ve talked about complaints and feedback loops, we are ready to discuss complaint rates. As a reminder, a complaint occurs when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their web email client. The Internet Service Provider (ISP) records this as […]

So you’ve got your website up and running, and have a great set of customers actively engaging with your content.  Everything is running smoothly, but now you want to try some ideas on how to increase adoption or get some new folks to come to your site.  You might have even seen some other sites […]

What goes around… Comes around! Does this proverb apply to your email-sending program? Probably not as much as you’d like. Ideally, you’d have a direct window into each interaction a recipient has with your message:  Did they actually open it? If so, did they scroll through it? Did they forward, delete, print, or file it? […]

Simon Says Don’t Buy a List* As you email market to your customers, there can be tremendous pressures from business owners or even self-inflicted pressure to increase the size of the channel for your email.  Building up your email list through traditional marketing routes such as:  banner ads, word-of-mouth, and search hits can feel slow […]

So you’re sending lots of email; everything is looking great.  At least, until you get a probation notice in your inbox.  How could this be?  Why did it happen?  What are your next steps? First of all, take a deep breath.  There is generally a grace period for addressing issues you might be having with […]

You are an email sender.  You’re most likely sending to real people.  When should you call it quits and stop mailing a person?  That’s an easy question to answer if your recipient requests to be unsubscribed.  You should remove those email addresses immediately.  If your recipient complains and you receive that complaint via an Amazon […]

We are happy to announce that Amazon Simple Email Service (Amazon SES) launched the Mailbox Simulator today. In this post we talk about the motivation behind the Mailbox Simulator, how it can help you, and when you might want to use it. What is the Mailbox Simulator? The Amazon SES Mailbox Simulator is a set […]