AWS Messaging & Targeting Blog
Tag: spamtrap
What is a spam trap and why you should care
Introduction While there are many variations of spam traps, they all share one thing in common: they are all addresses that should not be receiving mail. According to Spamhaus, an industry leader in anti-spam efforts that many ISPs and email service providers refer to and ingest spam trap listing data from, “A spam trap is […]
What if you get an SES probation notice for bounces?
So you’re sending lots of email; everything is looking great. At least, until you get a probation notice in your inbox. How could this be? Why did it happen? What are your next steps? First of all, take a deep breath. There is generally a grace period for addressing issues you might be having with […]
What’s an inactive customer?
You are an email sender. You’re most likely sending to real people. When should you call it quits and stop mailing a person? That’s an easy question to answer if your recipient requests to be unsubscribed. You should remove those email addresses immediately. If your recipient complains and you receive that complaint via an Amazon […]
So You’ve Hit a Spamtrap?
Have you been told you’re sending to spamtraps? Or do you just want to cover your bases after hearing about them? Either way, please read on! A bit of history Spamtraps were designed by ISPs and email watchdogs as a way to determine when someone is sending to email addresses that have not opted into […]