AWS Messaging & Targeting Blog

Tag: spamtrap

What if you get an SES probation notice for bounces?

So you’re sending lots of email; everything is looking great.  At least, until you get a probation notice in your inbox.  How could this be?  Why did it happen?  What are your next steps? First of all, take a deep breath.  There is generally a grace period for addressing issues you might be having with […]

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What’s an inactive customer?

You are an email sender.  You’re most likely sending to real people.  When should you call it quits and stop mailing a person?  That’s an easy question to answer if your recipient requests to be unsubscribed.  You should remove those email addresses immediately.  If your recipient complains and you receive that complaint via an Amazon […]

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So You’ve Hit a Spamtrap?

Have you been told you’re sending to spamtraps? Or do you just want to cover your bases after hearing about them? Either way, please read on! A bit of history Spamtraps were designed by ISPs and email watchdogs as a way to determine when someone is sending to email addresses that have not opted into […]

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