Category: Enterprise governance and control

Introduction In today’s digital marketplace, small and medium-sized businesses (SMBs) face unprecedented challenges in understanding and engaging their customers. While enterprise organizations deploy sophisticated customer data platforms (CDP), SMBs often struggle with fragmented customer views that limit their ability to deliver personalized experiences. This challenge is acute as customers expect consistent, personalized interactions across all […]

When one enterprise moved its aging systems to the cloud, the CTO faced a tough choice: rehost apps (lift and shift applications as-is) for speed or refactor (modify applications) for long‑term cloud benefits. Rehosting meant getting there fast but sacrificing efficiency, while refactoring promised scalability but delayed growth. This kind of trade‑off isn’t unique. From […]

Cloud transformation requires balancing centralized control with decentralized flexibility across both strategy and execution dimensions, with organizations typically needing to align their approach with specific business goals while remaining adaptable.