AWS Open Source Blog

Vaibhav Goel

Author: Vaibhav Goel

Vaibhav Goel is a Sr. Software Development Engineer on the Amazon Customer Behavior Analytics team. He has a background in large scale optimization in both 1) Low-latency distributed services and 2) Big data processing systems. He also has experience in Machine Learning to provide a personalized shopping experience to customers.

How Amazon retail systems run machine learning predictions with Apache Spark using Deep Java Library

Today more and more companies are taking a personalized approach to content and marketing. For example, retailers are personalizing product recommendations and promotions for customers. An important step toward providing personalized recommendations is to identify a customer’s propensity to take action for a certain category. This propensity is based on a customer’s preferences and past […]