AWS Public Sector Blog

Ryan Varley

Author: Ryan Varley

Ryan Varley joined the University of Pittsburgh Athletic Department in October 2007 as an undergraduate student intern and currently serves as the senior associate athletic director, finance and strategy. Varley oversees the athletic department’s day-to-day business operations, financial planning and budgeting efforts, revenue generation strategies, and travel management, analytics, and information technology functions.

AWS branded background with text overlay that says "Univ. of Pittsburgh Athletics use AWS to unlock data insights for every step of the fan journey"

Univ. of Pittsburgh Athletics use AWS to unlock data insights for every step of the fan journey

The University of Pittsburgh Athletics Department wanted to know more about its fans, so it looked for an innovative solution and turned to Amazon Web Services (AWS). By focusing on fan behavior and seeking out trends in ticket sales, the department hoped to answer questions surrounding team loyalty and how they could stay competitive. This post provides an overview of the powerful solution Pitt Athletics built to engage with and sell to its fanbase.