While the fires spread in Sonoma County in October 2017, the focus was on fighting the flames that burned more than 110,000 acres and on helping the citizens displaced from their homes get access to emergency response resources. In addition to shelter, food, and water, time was another important resource. Citizens have high expectations for government services, whether at the state or municipal level, especially in the aftermath of a disaster. Immediately following the Sonoma County fires, the staffing resources in place could not handle the demands required to provide services and educate the public on what resources were available. To scale to meet the demands of citizens, QLess, an innovator in customer-interaction management (CIM) technology, worked around the clock to deploy its Amazon Web Services (AWS)-hosted solution for Sonoma County in a single weekend.