AWS Smart Business Blog

Priyanka Sadhu

Author: Priyanka Sadhu

Priyanka Sadhu is a Sr. Solutions Architect at AWS specializing in helping SMBs find value in the cloud. Before joining AWS, she was a Principal at Slalom and a VP-level Senior Data Engineer at First Eagle Investments. She holds a Masters Degree in Computer Science from California State University, Long Beach and is based in New York.

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Should My SMB Build or Buy its Own CRM? Pros, Cons, and Practical Use Cases

Did you know that according to business.com, 83 percent of small businesses reported a positive return on investment after adopting customer relationship management (CRM) software, with an impressive 87 percent emphasizing the “very important” role it plays in their company’s management? According to the same study, nearly 90 percent of businesses using CRM view it […]